MEXICO
Avocados from Mexico activates its campaign for Super Bowl LVI. Avocados from Mexico is one of the great clients of the Super Bowl, with advertising campaigns that remind us of the importance of this product in the US market.
Florencia Davel assumes new functions for Bristol Myers Squibb Latam. Bristol Myers Squibb announced the appointment of Florencia Davel, vice president and general manager for Latin America, as general manager for the Distributor Markets Center of Excellence, expanding her current role and responsibility.
El Sol appoints a new director and announces the members of the Grand Jury for its 36th edition. El Sol. The Ibero-American Festival of Advertising Communication has appointed Miguel Olivares, founding partner and general creative director of La Despensa, as the new director of the festival.
Made starts the year with two new clients. Just a few days after being designated as the Independent Agency of the Year by the Creative Circle, MADE announces the assignment of two new accounts, both from companies with a long tradition such as Café Los Portales and Alimentos San Marcos.
U.S
Peloton has a plan to get out of hell (and prevent Amazon from buying it). Peloton Interactive is set to replace its current CEO, initiate an overall restructuring — including lower costs — and overhaul its board after a sharp drop in demand sent the gym bike maker’s stock price plummeting. .
Religious leaders demand that Zuckerberg abort the plan to launch Instagram Kids. The children’s version of Instagram has been the center of criticism from different sectors of society for months.
JAPAN
This is the strangest job at Nissan: a specialist in smelling everything the brand sells. Nissan has found what is apparently the strangest job within the company, demonstrating the audacity that brands have in communicating from creative resources with the consumer.