Released in 2009, ‘Avatar’James Cameron’s iconic film is, to this day, the highest grossing film in history, well above titles such as Jurassic World, Titanic, among many others.
The film industry was one of the hardest hit after the arrival of the pandemic. Only in Mexico, and according to data from the 2020 Mexican Cinema Statistical Yearbook carried out by the Mexican Institute of Cinematography (IMCINE), recorded the attendance of movie theaters of 55 million people, which, in box office revenues, represents up to 3 thousand 153 million pesosthat is, a drop of 83 percent compared to what was reported in 2019.
On the other hand, official figures reveal that, in 2019, an estimated 340 million people went to movie theaterswhich means that, in 2020, monetary losses represented up to 15 thousand 500 million pesos per exhibition.
However, since 2021 there has been a significant recovery, 2021, as indicated by the IMCINEan institution that mentions that for At the end of said year, income of 7 thousand 302 million pesos was reported, a situation that the institution itself described as “the road to recovery for Mexican cinema.”.
Definitely, more and more we are entering that space that, as a result of the pandemic, intensified and even consolidated: digitization.
‘Avatar’, the highest grossing movie of all time
For some experts, ‘Avatar’ marked the beginning of a new way of making movies mixing reality with science fiction, a film that generated income of 2 thousand 847 billion dollars, becoming, at the time, the highest grossing film in history.
And it is that ‘Avatar’somehow, touches on issues that, today, seem to connect with new audiences: the relationship of the human being with the environment, the awareness of the other and prejudice, among others.
According to Box Office Mojo, the film directed by James Cameron, and which was released almost thirteen years ago, has grossed around 2,923 million dollars worldwide.