Alphabet, the parent company of Google, is expected to report a 1.8% drop in ad revenue in the first quarter of 2023, according to analysts surveyed by FactSet. It would be the third drop in ad sales since Google went public in 2004. Google is looking to recapture growth in advertising by combining its artificial intelligence research groups and adding conversational AI features to its search engine to compete with Microsoft. Alphabeth, the parent company of Google, is expected to report $53.7 billion in advertising revenue in the first quarter of 2023, a decline of 1.8 percent compared to the…
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Netflix announces an investment of 2,500 million dollars in South Korea after the success of “The Squid Game”. Original content has become essential in the competition between streaming services. The demand for original content has increased while that for licensed content has decreased. The leading global streaming service, Netflix, announced a mega investment of 2,500 million dollars in South Korea, country where one of the greatest successes in its history was produced: The Squid Game. The investment in Korea was announced after a meeting of “giants”: South Korean President Yoon Suk Yeol and Netflix CEO Ted Sarandos. The meeting took…
If that same face is repeated in Auschwitz, a historically infinitely more important and transcendental place for the history of humanity, there is a very great dissociation, perhaps caused by social networks. I bring this topic up because a few days ago the speaker Marc Vidal posted on his social networks a photo taken recently at the entrance to Auschwitz-Birkenau, in which two tourists are seen playing and posing on the rails that lead inside the other Nazi concentration camp. In one of the images, one of the girls, sitting with her hands on the rails, smiles at the sun…
This is how I allow myself to share with you some very useful considerations before conquering a new client and as part of the house seal, with some examples that take place in the fertile field of AgroMarketing.WHY SHOULD NOT EVERYONE BE YOUR CUSTOMERS? THE BAD PAYS: Analyzing the market share of each of the brands of agricultural inputs that we participated in throughout Mexico, a rhetorical question arose: apart from our recurring customers and those that we can consider as a “floating population”, who makes up the rest of the market? One sector were those farmers who decided to…
Chart of the Day: Number of Apple Stores by Territory The number of stores Manzana it doubled between the years 2008 and 2022. And in that last year, a total of 509 establishments were recorded throughout the world. Manzana stands out for being one of the most prestigious and influential brands in the world of technology. In 2007, the launch of the iphone It brought about a great change and a revolution in the smartphone market, largely due to the introduction of the first touch screen. This device has been a key product for the company, generating millions of sales…
The Home Depot, the number one home improvement store in Mexico, advances in the transformation for the care of the planet. Throughout the more than 20 years that this brand has carried in Mexico, the way of operating, serving its customers and recycling has evolved to reduce waste and the emission of greenhouse gases. Thanks to its Circular Economy program, has managed to recycle more than 840,000 wooden pallets and more than 3,000 tons of cardboard, as well as more than 430 thousand tons of plastics for packaging. While The Home Depot’s sustainable strategy is based on three pillars: environment,…
In a study titled “Americans are embracing flexible work” It was documented what motivates employees to look for work. write a CV requires writing skills that help enhance the scope of this document. The importance of the use of words in a CV It serves as an antidote to the poverty of such a document when presented to a recruiter. two powerful words were recommended by a human resources specialist, to be included in the CV and attract the attention of recruiters. The recommendations made by Amanda Augustinedirective of TopResumeserve to stand out in a labor market, where there are…
Advertising and marketing has had a great evolution with the internet as the main tool. Given this, it is normal for knowledge in this industry to change and for people to update the information they handle in order to create better strategies. Before that, the book of the day arises: Simple Marketing that will serve as a guide for all those who seek to update their condiments on this subject. Softcover $189.20 With that, from the same author of “How to Build a Storybrand”, Donald Miller, comes an easy and practical guide to developing a simple and effective digital marketing…
It is when the Leader promotes positive changes in his team, to improve productivity and achieves a multiplier effect.There are various challenges when managing projects, they may be due to lack of resources or the nature of the project, which become a torment when there is no good Leadership. However, transformational leadership empowers employees to perform better at their work, knocking down each obstacle.