Author: Aurora Writes

Ahead of the US midterm elections, social media is laying the groundwork to prevent misinformation. Tik Tok doesn’t want influencers doing paid political advertising. Facebook, Instagram and Twitter have also made decisions in this regard. Political campaigns and the social media ecosystem began to combine a long time ago as a strategy to attract audiences and, obviously, voters. Increasingly, the tactics of specialists in marketing politician use influencers to reach more people. A Mexican case is that of Mariana Rodríguez Cantú and her husband, Samuel García, candidate for Movimiento Ciudadano in Nuevo León and later governor. This is a clear…

Yes ok WhatsApp leads the market in terms of global audiences, it faces increasingly strong competition from other social messaging apps, such as Telegram Y Signal. That is why Goal cares about everything that has to do with its functionalities. The brand is also undergoing changes based on renewed communication strategies. Although in Latin America, including Mexico, Brazil and Argentina, WhatsApp It has been leading for a long time, just a few years ago this mobile messaging application under the corporate wing of Facebook became the most popular in the world. It was when with 2 billion monthly active users…

Inclusive language and gender identities were the unexpected topic of debate for singer Ricardo Arjona in his last shows. The author has taken a stand and those who are his followers divide opinions on social networks. In the pandemic, people appeared “parading through the streets who tried to change vowels to words,” he said, referring to inclusive language. After his shows in Argentina over the weekend, Ricardo Arjona arrived at Paraguaya country in which he summoned more than 25 thousand people. As in his previous presentations, the Guatemalan took the opportunity to comment on inclusive language and gender identity. After…

Despite not being among the first in his league, the Man Utd remains one of the most supported football teams in the world. Its recognition as a global brand has led to increasingly lucrative sponsorship deals. In 2021, the club’s total sponsorship revenue amounted to around $194 million, thanks to a multi-million dollar contract with Chevrolet. Elon Musk was (once again) a trend throughout the early hours of this Wednesday, August 17, after he said in Twitter who would buy the Man Utd. That’s right, the world’s richest man, who has a long history of disruptive tweets, said he wanted…

Seth Godin has written many marketing books, one you must read is PermissionMarketing that talks about the introduction of technology into our lives, how it has given rise to changing consumption habits, habits to introduce brands and how to give them permission, without us feeling invaded. the purple cow, also by Seth Godin, is a book that I know many have perhaps read, but it represents the basic mandatory reading of marketing, as it synthesizes finding the added value of your brand, how to make yourself different from the rest. Although it is hard to believe for many clients that…

Now that the issue of pharmacies is so much in vogue, due to the issue of adjoining clinics, which was discussed abundantly in the presidential morning conference yesterday, Tuesday, August 16, in the so-called Pulse of Health, it is time perfect to abound in a company in the sector that has been growing like foam in the last eight years. Farmalisto is, without further ado, the largest online pharmacy in Latin America, where customers can find all brand, generic and specialty medications. Its business model was, from the beginning, to be an e-Commerce of pharmaceutical products. Being an online business,…

Seth Godin, Malcolm Gladwell and other authors suggest books incomparable, with theses that will revolutionize the ideas you have up to now or that you have traditionally maintained. In the texts of these authors we find resources such as practice in the belief that creativity is a gift reserved for few, as explained by Seth Godin or the little-known gene in the DNA of communication, which leads us to be deceived. We also discover texts that explain the coincidences of life, such as Laura Lynn prepared in his book signs or the argument about the metaverse of Matthew Ball. enhance…

I admire the dedication of great athletes and I try – not with the results I would like – to emulate their exploits. I was barely recovering physically and mentally from participating and finishing the Cozumel Oceanman, in which I swam 10 kilometers, when I was literally shaken by the new great feat of Antonio Argüelles (for him I was convinced to try to participate in this discipline). Open water swimmers expend great physical and mental effort to be able to swim great distances. A completely different discipline from that performed by swimmers in the pool. Open waters demand special…

The term Cobranding, it is believed, was established in the 1950s after an alliance between Renault and the Van Cleef and Arpels jewelry store. Collaborative strategies seek to increase the scope and impact on different audiences. Within a digital universe, brand collaborations will be more and more frequent. The metaverse has positioned itself as the next step proposed by companies and users within the accelerated technological development to which society was subjected, derived from social confinement; However, despite the fact that companies such as Meta or Microsoft are already working on their incursion with Augmented Reality (AR) and Virtual Reality…