New strategy coming from Audi? Although we know that the automaker wants to accelerate its presence in the electric car market, it seems that the German wants to go even further.
According to Rolf Michl, head of sales and marketing of Audi Sport, future Audi RS models will have an electric powertrain in the future.
Audi wants its sports range to be electric
Audi Sport’s marketing manager, therefore, answered a few questions from Autocar about the brand’s intentions and its future.
The big point raised concerned in particular the strategy of the manufacturer with the electric, without rushing things since the first goal is “that things remain simple for the customer”.
The arrival of electric motors within the various models will be done “step by step”, whereas today, the group favors the hybrid.
In the future, Audi will offer other plug-in hybrids, but mostly fully electric RS models. New vehicles that could come to the fore in 2023 in the form of the RS4 and the E-Tron GT RS.
According to the man, “electrified performance can be absolutely emotional” and we can not wait to see how the manufacturer will bring that!