In any profession, the image has always been something essential and very important to take into account. This applies, above all, to doctors since their good image, in addition to showing that they are competent in their profession, reflects knowledge, security and reliability and it is true that patients always judge from the first impression.
If you are a medical professional and want to make the best impression on your patients, don’t worry. Below we are going to show you some key aspects to take into account and details that you must take care of in order to always offer the best image of yourself.
Caring for personal image
A well-cared-for personal image conveys authority, leadership, confidence, and mastery of your specialty. If you want this to be excellent, you will have to take special care in personal hygiene, clean clothing and the use of a dress code appropriate to the professionalism you want to convey. You will also reflect good health by avoiding red eyes, a tired appearance or overweightamong others.
Details to take care of in your office
The office is the place where the patient goes to receive medical care. So your work area should also convey a good image, as this will denote professionalism. Although, at the same time it must convey confidence and warmth. Therefore, you must take into account these aspects:
- Identify your target audience and decorate your work area based on it: you must know that each specialty has a different market and that is why its personality must be taken into account to promote an environment that makes your patients feel feel comfortable.
- In all areas of the office, cleanliness must be impeccable, including the bathroom and all places that may be considered important.
- Always scent your work area with essences that contribute to relaxation.
- Keep your appointment schedule in order and respect the schedules agreed with the patients.
- Also keep an order in the arrangement of books and other objects that are in your office.
- Always have your awards and diplomas on the wall in view of your patients.
- Take care of your office and waiting room so that they are comfortable places, with a pleasant temperature, television, comfortable seats, magazines, kleenex, a water dispenser and other amenities for your patients.
Take care of the image of your business card
When beginning to build a relationship with a new patient, the business card is very important. When designing it, keep in mind that the most important points you should take care of are the following:
- That the information is clear, with large and legible letters so that mature patients can read it easily.
- That contains all the basic contact information such as the phone number, cell number and the address of your office.
- Try to maintain a simple and minimalist style to convey the seriousness that the medical profession requires.
And you, what are the aspects of your image that you take care of the most in order to be considered a good medical professional for your patients?