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American Express is one of the most coveted cards in the world, due to the branding it has built and the services it offers.
The story of a person who shows off his American Express card breaks with the creative mold with which said brand has worked its communication in the market.
An American Express card and a bad consumer are a complicated mix when they come together in a video that hits social media.
An alleged account holder of American Express used his affiliation to the famous card of credit, to demand the return 50 pesos to a cheap clothing store, where he would have made a purchase.
The story is the important thing about this video that circulates on social networks and shows the misuse that is made of a credit card with a great international reputation, for unexpected practices, such as demanding the return of 50 pesos in a clothing store.
The fact contrasts with the great track record that American Express has, which has made an effort at all times, with campaigns and brand building, to convey its belief in the value of people in everything they do and how this card plays a key role in this exercise.
Controversial return
A refund became a great example of how not to use an American Express card, a brand that today plays a key role in the consumption that occurs daily in the market.
mario aguilar denounced in a video that adds more than a million reproductions in TikTokthe unfortunate incident that occurred in a simple clothing store, when a frantic person appears in the video, using his affiliation with American Express to demand the return of 50 pesos.
Within the video that Aguilar published on networks, the voice of a woman is heard, who assures that everyone is in a small place, and that she could not imagine the person who claimed her, with such an attitude in stores like Liverpool or Iron Palace.
“You think I’m just any person, I use American Express”, snapped the claimant when showing her plastic.
After revealing the card, the whistleblower explained that bringing the Services version didn’t make a difference.
@elkamote69I have an american express 🤣🤣🤣
This case where a woman uses a credit card American Express to claim 50 pesos and feel with the plastic being a special person is part of the experience offered by the card to its account holders, but in stores and sites affiliated with the service, in that ecosystem it can be considered a person affiliated with the brand, as special, because only with the membership of this can you access these places.
The material also gives an important testimony and is the way in which brands are involved with consumers today, as well as the aspiration that many of these create in the minds of those who aspire to have one of these plastics.
Brands that make the difference
Belonging to a brand, whether with products or services, has established a culture and increasingly valuable aspects, before which it is worth understanding what is appropriate in the market. and what interest it generates in brands to understand what is worth in their commercial strategies.
Given this fact, it is pertinent to understand from what angle relevant activities are achieved in the market and how from this it is possible to build a better understanding of the brands.
Understanding that having an iPhone is believing in innovation and not in classism, is part of this brand culture that must be worked on in countries like Mexicowhere there seems to be a distortion of what the brands and the service that they should think really mean, to involve their consumers in the true sense of their values and reason for being in the market.