sandro botticelli between 1482 and 1485 he painted one of the top paintings of all time: the Birth of Venus. Following Greek mythology, the goddess appears emerging from a shell, surrounded by magical beings. Now, in the 21st century, the Artificial intelligence works with her to make her an influencer in favor of tourism in Italy.
But not all They are in favor of the situation.
The local Ministry of Tourism promotes the campaign Open to Meraviglia on Instagram, with a Venus illustrated by Artificial Intelligence walking through the main tourist sites in the country. The account name is venereitalia23, and already has more than 201 thousand followers with only 15 publications.
Thus, we see the goddess painted by Botticelli in places like the Colosseum in Rome, the Costa dei Trabocchi or Polignano A Mare, always thanks to AI.
“Hello everyone!” he wrote. in his first post, last April 20. “Welcome to my new profile. Get ready to embark on a journey to discover Italian wonders. Follow me!”
The controversy around the Venus worked with Artificial Intelligence
However, not everyone agrees with the use of Venus as part of the campaign, or even from the photographs that are in the background. They even criticize that he speaks in English.
“Wouldn’t it make more sense? start a project with publishers and content creators who have been talking about the beauties of Italy for years?” wrote one person.
Another: “The centrifugal force with which Botticelli is turning in his grave it would be enough to light up the entire country for years to come.”
One more: “But with all the Italian creators committed every day to promote the beauties of our country, did they have to pay 9 million euros for a virtual doll with no personality and without emotions? Do we really want to present Italy to the world like this? This is so bitter.”
His most recent publication is from this weekend, and refers to the floods that the Emilia Romagna area is experiencing. “It is in our thoughts and hearts”, wrote.
Nor did it please many of the Italians who saw it. “You are crossing the lines of decency,” one asserted. “Photos taken from inventory sites with hands on hearts to talk about the tragedy of the flood? You have to understand that at some point emotional intelligence is knowing when to stop,” said another.
Anyway, the controversy is served.