- Armani, one of the most recognized fashion brands, is the new sponsor of Napoli, the current club where “Chucky” Lozano is active.
- The Italian club is currently one of the most representative teams in Serie A
- The world of fashion and football returns to bear fruit with a new alliance rarely seen
A new new season started in Serie A, the Italian professional soccer league, where Armani, one of the most recognized fashion brands, has arrived as the new sponsor of the Napoli (Naples), a club where the Mexican Hirving “Chucky” Lozano currently plays.
The world of football is experiencing an important comeback after a season -the 2020-2021- that was dominated by the presence of Covid-19, which caused little or no attendance from the public in the stands.
This new season, 2021-2022, also arrives in the middle of a historic transfer market that has a few hours left to come to an end, with all the focus on the possible arrival of Kylian Mbappé, the 22-year-old French player, to the almighty Real Madrid.
In the same way, whenever a new campaign arrives, each of the clubs in all the leagues in the world, tend to show us a new facet in terms of the design of their kits or uniforms that they will use for both their home and away matches.
Historically, this phenomenon is capable of attracting a lot of attention, because, on many occasions, associations occur one is not expected and that, for the same reason, come to surprise football lovers.
In that sense, fashion and football have always been linked for a long time and in ways that become a resounding success or an unforgettable failure. Because of this, brands must work creatively to launch a good product that also connects with the club’s fans, who, in the end, will be the ones who go to the stores to buy their team’s jersey.
There are even teams and brands that have created a very long-lasting alliance, such as Real Madrid (Spain) or Bayern Munich (Germany), who have been sponsored by Adidas for years.
However, it is seldom seen that big brands in the fashion industry enter the soccer market; Let’s remember that in 1978, the Levi’s brand dressed the Mexican Soccer Team, a fact that has not happened again.
Today, in the framework of a new season that has already begun, fashion and football once again show that great connection that exists between them with the launch of the new line of uniforms of the Napoli (Naples) club of Italy, the team where the Mexican Hirving Lozano, better known as “El Chucky”.
In this new dumbbell, it is the Italian brand Giorgio Armani that will arrive in Serie A to dress the club where the Argentine Diego Armando Maradona managed to build his legend.
This is a curious case, since it is something that has not been seen much in the history of football or sport in general.
To celebrate this launch, the brand launched a spot in which you can see the Mexican wearing the new shirt of the Italian club, one of the most representative of Serie A in recent times:
Considering the power and pull that soccer has today, this Giorgio Armani strategy can be a great marketing move.
Also, being an atypical fact, it is attractive for that sector of fans who like to collect shirts of their favorite team, and if it is with the fashion icon, Giorgio Armani, we are talking about a product that, I repeat, you see few times in soccer.
Armani’s presence in the sport has led her to sponsor the Ferrari Formula 1 team, dressing the drivers in more formal clothing.
Now read: