Spin Master made its agreement with Sony Interactive Entertainment official and they will be partners in the commercialization of merchandise. The details here!
SpinMaster, company focused on the commercialization of toys and action figures, reached an agreement with Sony for the rights to its main franchises, which means that in the future we will have a new litter of merchandise product of this alliance.
Officially, as published through his Web official: “The agreement grants spin master the rights to the brand’s collectible merchandising PlayStation and their games first party What God of War, Horizon Zero Dawn, The Last of Us, Uncharted and more of SonyInteractiveEntertainment”.
In addition, the deal not only includes titles completely developed by SIE, but also encompasses associated franchises. In turn, the Canadian company anticipates its intentions with this association: “We will develop products such as action figures, collectibles, playsets, plush (mini version toys), tabletop role-playing games, vehicles, remote control products and tabletop puzzle games“.
spin master has a track record of 28 years in the toy and entertainment industry. Founded in 1994 and headquartered in Toronto Canadathis company has already worked with first level franchises such as Minecraft, Star Wars, Angry Birds, NASCAR, Ninja Turtles and, logically, in product for the little ones: Paw Patrol, Masha and the Bear and Cars, among several others.
For its part, Chris Beardallpresident and COO of spin master gave his opinion regarding the commercial agreement between companies: “So much SIS PlayStation What Spin Masters We have the same goal, to inspire and entertain customers through a relentless pursuit of innovation.” coupled with the intention of “Expand the fandom from digital to reimagined physical games.”
Sony Y PlayStation were not left behind and showed enthusiasm for the future, through the word of Grace Chen: “By working alongside SpinMaster, We’re excited to continue our reach to introduce our gaming IP through authentic and innovative toys and games to our passionate gaming community. PlayStation worldwide”.
For now, products are expected to start arriving from spring 2024, which would be autumn for us, in the Southern Hemisphere. What do you think of this new commercial alliance between Spin Master and Sony PlayStation? What franchises? SIE Do you think they would be the most successful in sales?