The generational change is becoming more and more present on a day-to-day basis. Young people have different ways of doing things, many of them may seem extremely distant, but the truth is that these new dynamics are a clear reflection of the near future; and of course, labor issues are no exception.
After Covid-19 and in the midst of the inflationary crisis, it is not a surprise to anyone that companies have a high demand for specialized talent. In fact, this is one of the main concerns of the most disruptive industries, one of them being fintech.
Talent on TikTok?
Recruiting and retaining this key talent has not been an easy task, but it is essential for fintechs to have tools to help them navigate this complicated scenario.
Little by little, social networks have been projected as a forum, not only for entertainment, but also for companies to search for new profiles that match their values and growth projections.
The big surprise is being given by TikTok, a video platform that has grown exponentially. In it, mostly young people have found an opportunity to talk about their lives, which includes their work. They show their achievements, their disagreements, even those who are happy with their jobs are becoming talent recruiters, without even knowing it.
Companies are turning to see this space as an opportunity to promote themselves as an employer brand and to reach international vacancies to meet their demand for specialized talent.
add or subtract
With more than 1,023 million users, this platform currently reaches 20.3% of Internet users over the age of 18 worldwide, according to ByteDance data. With such a large reach, it is to be expected that companies migrate to this space in their search for the best talent, since they can amplify their opportunities.
The study Fintech in Latin America: Opportunities and challenges from IT talent from the consultancy PageGroup reports that the shortage of talent in the region for the fintech sector amounts to 48%. Undoubtedly, this is a high figure and one that in the medium term could have an impact on the growth plans of these companies.
However, the benefits that this social network can have and how much it can add to companies also has a b-side. A few months ago, Wall Street was involved in a series of controversies after some young people (Generation Z) exposed their lives, long working hours of up to 19 hours, among other things, which put various banks in check. and affected his image in the workforce.
The power of social networks lies in the fact that they can add or subtract, since it is highly personalized, close and personal content in which each user can expose from their breakfast to every detail of their working life.
Various companies have joined this wave with informative content for their users or fun and creative in which they show their facilities, how happy their collaborators look or how professional their production processes are.
Determined solutions to pressing problems
Undoubtedly, the demand for talent is on the rise and the challenges for the financial sector will be pressing. Some projections suggest that 2023 will also be a difficult year economically and the invitation for the sector is to prepare to optimize resources and surround itself with the best team to get out of business.
An account on TikTok may not be a life saver for the industry, but it is certainly a sale of opportunities to reach the new generations that seek to join the labor ranks, and that with their ideas and talent can boost an industry like fintech to survive and grow in the face of a difficult future. The perfect ‘match’ between an IT vacancy and a profile can be a TikTok away.
Sebastian Medrano Economist and expert in Fintech issues. Head of Growth for E-commerce & Financial Services at Coppel Sa de Cv. He has worked in brands such as Linio, Propiedades.com, Coru and Alpha Credit. More than 10 years of experience in financial services