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Security in the digital environment is a highly demanded element in the consumption of these resources.
The apps that have been consolidated in the market has been due to the services they offer to users.
Within the app market, a resource that is evident in this segment is the one that has to do with innovation.
There are a number of apps that require more securityat least that is the census that consulted users identified in an investigation.
Measuring the perception of security in the digital market not only leads to questioning app users on the subject, it is a common theme that in studies As the “Threat Intelligence Index 2023”, where It is noted that the industries most affected by cyberattacks are manufacturing, at 24 percent; finance and insurance, 18 percent; professional services, 14 percent.
“In 2022, manufacturing had the highest proportion of cyberattacks among leading industries worldwide. During the year under review, cyberattacks on manufacturing companies accounted for nearly 25 percent of all cyberattacks. Finance and insurance followed with about 19 percent. Professional, commercial and consumer services ranked third with a share of 14.6 percent,” he explained. Ani Petrosyananalyst of Statista by exclusively presenting the previous study to platform subscribers.
Apps that require security
An Appdome study came to the conclusion that app users require security, considering that they lack it in their experience with the platform.
“For Mexican consumers, in-app protection is a central part of the user experience. They are even willing to use more and recommend an app that meets their expectations.
The popularity of apps in Mexico after the pandemic is impressive. Users prefer them over other digital platforms; they download them, spend more time on them and make more purchases. Although they are a great tool to solve everyday tasks, they need greater cybersecurity protection even to order a hamburger”, explained Tom Tovar, cybersecurity specialist and CEO of Appdome.
According to the expectations of users in Mexico, the apps that need more security are those of banks, commerce and investments. This was stated by 28% of those surveyed in the report on Mexican Consumer Expectations for Security in Mobile Applications of the Appdome platform.
Based on the opinion of the Mexican users consulted, the apps that require more security are those that belong to high activity segments such as banks, electronic commerce and investments, as concluded by 28 percent of those interviewed in the document Mexican Consumer Expectations for Security in Mobile Applications of the Appdome platform.
Both cited studies give us an account of the expectation that these products generate in consumers and the influence they have on market decisions.
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