A specialist in the analysis of the mobile applications market, App Annie published a report for the first half of this year. A period marked by the health crisis linked to the Covid-19 coronavirus pandemic.
In the first six months of the year, users around the world spent 1.6 trillion hours on their mobile devices. In April, a month marked by confinement, consumers of mobile applications reached an average score of 4.3 hours per day on their mobile, with an increase of + 20% over one year.
In the same month of April, application downloads (App Store and Google Play Store) increased by + 25% over one year (more than 12 billion). The increase is + 10% in one year on the scale of the first half, for a total of 64 billion applications (games included).
Consumers Spent over 1.6 Trillion hours on mobile in H1 2020. Download our H1 2020 report to uncover how #COVID19 has changed consumer behavior on mobile forever: https://t.co/voGcUBuXKs pic.twitter.com/YuRlt2TW56
— data.ai (@dataai) August 17, 2020
Consumers spent more than $ 50 billion on stores in the first half (+ 10% year on year). The monthly peak was in May (+ 25% over one year) with $ 9.4 billion, or $ 6.8 billion for mobile games and $ 2.6 billion for applications.
App Annie’s report gives ground to grind in the context of protests by popular app publishers over Apple and Google commissions levied on in-app transactions and purchases.
The research firm also stresses that mobile purchases during the Covid-19 health crisis exceeded nothing less than the figures for the Christmas period.