In 2022, they sold approximately 1,535 million smartphones worldwide.
Worldwide revenue from the sale of these products exceeded $509 billion.
An estimated 61 percent of 65-year-olds now own a smartphone.
Brands are adapting their products and services for all types of consumers, such as Apple, which thanks A viral image on social networks shows the classes that the technology firm is giving in its stores for older people to learn how to use their popular iPhones.
It is no secret to anyone that this development in technology is reflected in the use of smartphones, What data reveal that it has grown and how according to Gartner figuresIt is estimated that during this year around the world approximately 1,535 million smartphones are sold worldwide.
Likewise, the same source points out that the worldwide income derived from the sale of these products would exceed 509 billion US dollars. Other surprising data that reveals that people of any generation are using smartphones is that more than eight out of 10 people have mobile coverage in the world, Almost half of the world’s population, some 3.6 billion people, use the Internet and have a connected computer at home, and the average life of a cell phone in the United States, China, and Europe is no more than a year and a half or two years. .
Apple and senior consumers
A viral photo on Twitter has unleashed a wave of applause for the technology brand, since in the image you can see how its employees are teaching older people to use their iPhones in a store.
“Getting a class on how to use your iPhone for seniors,” reads the caption of the photo shared by user @layxsnv.
The image, which has gained almost 24 million views on the bird’s platform, demonstrates the support of the brand led by Tim Cook, to connect with older adults, which according to a study published by the Pew Research Center in January 2022, 61 percent of 65-year-olds now own a smartphone.
Nah apple dead got a class on how to use ya iPhone for old people 😭😭😭😭😭😭😭😭😭😭 pic.twitter.com/iqvxDukl1J
— sole (@layxsnv) January 7, 2023
Although this option is something that the firm has maintained since its inception, where its website highlights that it offers a 60-minute course on how to use an iPhone, although it is open to any age.
“You’ll learn how to navigate your device and customize its settings, and we’ll walk you through the latest apps and features. Recommended for those new to iPhone”, reads the description of the apple course.
The viral photograph has unleashed a shower of good comments for the brand, which has a total of 509 establishments throughout the world.
“My grandfather did this a couple of times. I knew EVERYTHING about that phone”, reads one of the comments.
“He was a jazz musician, he was born in the 1920s, he was playing with the greats, and before he died, he was using Skype to play drums with his old bandmate in Europe. Playing across continents in his living room,” he read in another comment.
“I love that they give that support to their customers,” said another netizen.
“This is so healthy,” read another comment on the post.
This only demonstrates the interest of brands in reaching each of their customers, regardless of age, gender, race, among other things; because companies are increasingly inclusive and look for ways to convey their values in each message they give.
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