This year, Apple has made profits of more than US$1,700.
America is the brand’s largest regional market, registering net sales of 51.5 billion dollars.
The technology company has a workforce of 154,000 full-time workers.
The economic recession that is affecting the United States economy continues to cause large companies to change their financial projects for the coming years and thus manage to stop the damage. This is the case of Apple, which was announced on Monday that it intends to curb the growth of hiring and expenses in some units.
In recent days the news around the world is the United States economy slowing down at a faster rate than feared due to high inflation and, according to Bank of America, it is likely to suffer a recession later this year. This is the first time Bank of America has openly forecast a recession since the pandemic broke out in early 2020.
In that sense, inflation in the United States soared in June and reached a new high in the pandemic era, with consumer prices increasing 9.1 percent year-on-year., according to new data released by the Bureau of Labor Statistics.
This is the highest level in more than 40 years and higher than before, when prices rose 8.6 percent in the year to May.
Given these data there are many companies in the United States that are taking measures to see how they can slow down or hold on without having a lot of damage from the recession.
Apple braces for recession
According to information from Bloomberg News on Monday, citing knowledgeable people close to the brand’s decision-making, Apple intends to curb hiring and spending growth next year.
This potential move would take to Apple, the most valuable company in the world, which according to data from a brand report reveals that it has its largest market in the Americas with net sales of $51.5 billion in the first quarter of fiscal 2022, to join a growing group of US corporations, including Meta Platforms and Tesla, in plans to slow hiring.
And it is that the company led by Tim Cook pointed out in its 2021 report that in the last decade it has quadrupled its number of employees, where its workforce is made up of 154 thousand full-time workers.
In that sense, the changes will not affect all teams, as Apple is still planning a schedule. aggressive 2023 product launch plan that includes a mixed reality headset, its first major new category since 2015.
“Apple’s move reflects a broader slowdown in investment in new things, new companies and new products,” said Kim Forrest, chief investment officer at Bokeh Capital Partners in Pittsburgh.
In recent days, Apple shares reversed course to trade down 1.6 percent at $147.6. Likewise, due to this economic crisis, smartphone shipments decreased by nine percent in the second quarter, according to data from Canalys; while iPhones remain among the world’s best-selling phones and the company has a 17 percent market share, just behind market leader Samsung.
However, Apple is not the only technology company that has suffered from this economic crisis and is working on a proposal so as not to be damaged, as an example is Google, which last week the top boss of the technology giant warned about the “economic headwinds” that envision and urged its employees to be “more enterprising” and fulfill their duties with “hunger” and desire.
In recent months fears have increased that aggressive increases in interest rates, so many companies are experiencing this scenario and are struggling to see how they survive this new economic crisis caused by the war between Ukraine and Russia and the Covid-19 pandemic.
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