There are 4.62 billion network users worldwide.
Young people prefer to connect with their existing community and with people influencers.
Social networks have become the exhibition window for many people in the world, where they tell their day to day and even for many in a work tool. This is the case of a story that has gone viral on social networks, where, supposedly, Apple is threatening to fire an employee who posted a TikTok video with basic iPhone security tips.
Today social networks have an importance and impact on our lives, for this reason the report made by We Are Social and Hootsuiterevealed that there is currently 4.62 billion network users worldwide, representing a year-over-year growth of more than 10 percent.
Given this data, it is normal to understand that many people use these platforms to educate themselves, recreate themselves, denounce, among many other things.
Apple’s alleged complaint
It recently emerged that the employee, Paris Campbell, says she was told she violated company policy by identifying herself as an Apple employee and posting about Apple-related topics.
According to a video shared on the social network, supposedly, Apple threatened to fire an employee who posted the recording of basic iPhone security tips.
Also, the employee, Paris Campbell, says she was told she violated company policy by identifying herself as an Apple employee and posting about company-related topics.
The company’s social media policy warns employees not to post about clients, colleagues or sensitive information, but Apple doesn’t specifically prohibit employees from posting about technology entirely.
@stopitparis hey apple, don’t fire me #techtok #greenscreen ♬ original sound – paris campbell
“We want you to be yourself, but you should also be respectful in posts, tweets, and other online communications,” reads in an internal document.
It was revealed that Campbell, a single mother living in New York, has worked at Apple for almost six years, most recently as a repair technician at Apple Retail.
Last week, he responded to another TikTok user who had lost his iPhone at Coachella, then received threatening text messages saying his personal information would be sold on the black market unless he removed the iPhone from his Apple ID.
“I can’t tell you exactly how I know this information, but I can tell you that for the last six years I have been a certified hardware engineer for a certain company that likes to talk about fruit,” Campbell said in his response video, before warning the user not to listen to extortionists.
That video went viral, racking up five million views in roughly 24 hours.
On Friday, Campbell received a call from a manager, telling her to remove the video or she would be subject to disciplinary action “up to and including termination.” When she asked what would happen if she left the video, she says the manager retracted her original comment and told her he would get back to her. So far, she hasn’t.
Over the weekend, Campbell posted a second video titled “Dear Apple,” where she revealed she was an Apple employee and said she was waiting to find out if she was going to be fired. “I never actually identified myself as an Apple employee until this video,” she said.
“However, the funny thing is, after reviewing the social media policies…nowhere does it say that I can’t publicly identify myself as an Apple employee, just that I shouldn’t do so in a way that makes the company look bad,” holds.
The popularity of her posts might not be enough to keep her from being fired. Last year, Apple fired two high-profile activists for allegedly sharing sensitive information.
“I think Apple’s response is in direct contrast to how we represent ourselves as a company in terms of telling people to think differently, innovate and come up with creative solutions,” he says in an interview with The Verge.
This story is not the first to emerge around social media posts, as an example a tiktoker who shared that she was fired from her new job after disclosing her expenses and salary information on the platform.
It should be noted that the world has changed and all this is due to digitization that is taking hold more strongly in many industries, so these channels should increasingly be considered normal for many people.
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