Apple has reported its earnings generated during the first fiscal quarter of 2021, which corresponds to the last calendar quarter of 2020, that is, the sales generated between October and December. Period in which analysts were forecasting record revenue due to the launch of all 4 iPhone 12 models.
As expected, the Cupertino-based company has mentioned that it generated revenues of $ 111.4 billion in all its divisions, with the iPhone being the most successful product in sales within this quarter, with 59% of the revenues.
Apple’s phone sales translate to $ 65 billion, beating the company’s latest all-time high for a total of $ 61.58 billion during the first fiscal quarter of 2018.
The second division that generated the most revenue was services, with a total of 14%, which translates to 15.4 billion dollars. In third position are “Accessories” with 12%, followed by iPad and Mac with 8% each.
With regard to market revenue, America is once again the cradle of revenue for Apple with 42%, followed by Europe with 25%, China with 19%, Japan and the Rest of Asia with 7% each.
Hardware products have had a good year
Among the data reported by the company, it is mentioned that the satisfaction rate of the iPhone 12 has been 98%, while the iPad has had a growth of 41% compared to the previous year.
With regard to the computers division, year-on-year growth has been 21%.
On the other hand, wearables had a growth of 30%, although the company does not detail sales by units of the Apple Watch, AirPods, AirPods Pro and AirPods Max.
Why did the iPhone sell so much?
One of the reasons why it was estimated that Apple was going to generate historical revenue is because this is the first generation of iPhone with a substantial change by including 5G technology, so, despite the fact that the company usually offers up to 5 years of updates on their devices, it was very likely that many users made the change of phone to enjoy this technology, especially in countries where 5G networks are already available.
On the other hand, Apple opted for a broader line of iPhone that allows more users to buy a new phone from the company or change the operating system without necessarily having to invest in the more expensive models.
Currently, the iPhone 12 mini which is Apple’s most economical new generation phone, since it can be obtained for 19,999 pesos.