Manzana It has become one of the leading companies in the technology market, according to Statista estimates.
As Manzanaan element that has been valuable to the market has been taking on challenges in hiring talent.
There are elements to highlight in the technology market, including those that have to do with the way brands stand out today.
Manzana will have for the first time a director responsible of human Resources of the entire company and the action in charge of a woman, denotes the bet that this company is working on in the market.
If we look at the announcement from an equity angle, the arrival of a human resources manager at Manzana represents for the company changes in the representation of women in management positions within Manzanawhich was barely 31 percent in 2021 and 34 percent in total.
This My dear made by Statista exclusively for its subscribers and it warns that Facebook was the company with the highest proportion of women in management positions, adding 34 percent, leaving firms such as Amazon, Apple, Google and Microsoft.
Apple with head of human resources
Manzana It is one of the leading technology brands and despite having years of experience in the sector and having a huge army of employees, it did not have a head of human resources, a position that will now be occupied by Carol Surface.
The board of directors will be in charge of the approximately 165,000 employees of the company and the executive decisions that he makes in his new position make surface not just one more talent in the management segment of technology brands worldwide, it is the first time that Manzana It will have an office entirely dedicated to talent management.
This responsibility was previously shared by Deirdre O’Brienas Vice President of retail and human resources, however this area will have its own director starting in March.
Apple has made an important talent with the signing of surfacewho comes from being responsible for the staff of PepsiCowhere he stood out for ten years with a job he left in 2010. Later he went to Best Buy where she held the position of Executive Vice President of Human Resources, in a position she held for almost four years until she reached Medtronicwhere he had a career of almost 10 years.
Some elements that stand out from the hiring of surfaceis that the signature of headhunting N2Growth described that the impact that her work has and the performance that companies have achieved, thanks to her talent retention and attraction strategies, makes her a key figure not only in the company’s board of directors, but also as a strategy in building corporate culture.
This is not the first name that attracts attention this year in the hiring of talent within the technology market, we have already seen cases in SAmsung, where they have not necessarily been made of operational talent, but of talent to communicate the brand to the market .
We talked specifically about the hiring they did of the film director charlie kaufmanwho created a short film with the Samsung Galaxy S22as part of the campaign #FilmedWithGalaxy.
What we see in both companies is that a very relevant product exposure channel is opening up in the market and with this a better creative work is defined, not only in the message that is delivered, but also in the operational body that is integrated.