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Manzana is the most valuable brand in the technology market, according to dear of Ranking The Brands.
What Manzana, Walmart is another of the brands that have opted to convert their bet on their own developments in favor of brand value.
What Manzanatechnology reminds that it has become transcendent in the market to think about own business resources.
Stop depending on third parties is the new bet of Manzanawhich ceased to depend on providers of chips What broadcom Y Qualcommto now stop doing it from the companies that deliver screens.
The measure is part of the formula that companies have implemented in the market, where the ability of a brand to transcend from understanding what is viable for its business is recognized.
With this in mind we remember how important it has become to scale a business and not only that, the ability to adjust processes based on the balance sheet, making one of the oldest concepts in business administration define the future of the same.
Apple cuts codependency
A new movement in Manzana would lead the company to stop depending on companies like LG Y samsungwhich until now have been its technology providers for the screens that it includes in the entire range of mobile devices it has.
in your movement Manzana you would then be making your own screens for your apple watcha task that is not minor, considering that it is its flagship product and a category (wearable) key in sales within technology.
If their commitment to have their own screens is fulfilled, Manzana would launch the Apple Watch Ultra with this technology from 2024 in an action that highlights the following resources. The first, that it is a product that attracts attention for having elements developed with the hallmark of the house and second, that it establishes examples of how a brand evolves from client to supplier.
With the movement, screens would go from being technology OLED a microLEDwhich is characterized by being brighter, with an increase in the vibrancy of colors and better appreciation of the screen, regardless of the angle from which it is observed.
For brands the size of Manzana It has been possible to stop being simple service seekers to become experts in providing it, as we have already reported with Walmartwhich strengthens its B2B sales channel, offering its services of GoLocal Y Store Assist.
The movement of both brands changes the rules of what it means to be a company today, specifically in the chapter on innovation and B2Bdeterminants to be able to scale what is valuable in consumption.
In these cases, it is interesting to understand what helps to understand consumption and, above all, what allows us to understand the market, no longer from its traditional channels, but also from how important communication is today.
As brands, the firms are faced with a dilemma to stop depending on third parties, which are the suppliers, or to become their own manufacturer of accessories. The dilemma is answered by the balance sheet itself, which is a basic in business administration.
Given these assertions, there remains a very important element to verify and it is the one that starts from what is necessary for brands to grow in the market.