For Tim Cook, the Reality Pro could represent a momentous new moment in Apple’s history. Practically, what was the iPhone with Steve Jobs at the helm of the company.
The WWDC23 Keynote will be held on June 5, and it is one of the most awaited events, thanks to the presentation of the mixed reality device.
Cook recently spoke to GQ, explaining that the company is aiming for the virtual world, but without naming the Reality Pro.
Apple works in the shadows for its big launch of 2023
As he points out Zach Baron, who interviewed him for GQ: “Let’s make it clear here that Cook does not confirm or deny the existence of said product, but he does speak to me with enthusiasm of the… potential… of said product”.
“The idea is that there is an environment which can be even better than the real world, and it is through the superimposition of the virtual world ”, indicates the head of Apple in the excerpt from the interview where he touches on the subject. “I find it kind of exciting.”
“Above all,” Cook stresses, “if it is something that can accelerate your creativity or help you do things in your day to day that you never thought you could do differently”.
The parallel paths of Steve Jobs with the iPhone and Tim Cook with the Reality Pro
An analysis of Pedro Aznar for Applesfera points out that Steve Jobs with the iPhone and Tim Cook with the Reality Pro are parallel routes. From the possibility that they were two versions of each product that would be released, until the degree of success with the final design, everything looks very similar.
“The similarities between the timing of both devices They prepare us for a WWDC23 that Apple itself describes as an event “like we have never seen before”, explains Aznar.
The Cupertino Giant has at least 14 years working in Reality Pro. And everything seems to indicate that it is very close to completion.
“And as it happened in 2007 (when the iPhone was launched), I’m sure (WWDC23 will be) full of surprises that we don’t know about yet,” concludes Aznar for Applesfera.