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Manzana is considered by Brandz – Top 100 most valuable global brands 2019 as the most valuable brand in the technology market.
Have indices that Manzana Y Goal they no longer stand out as the favorite places to work gives us an idea of how the labor market has changed for the worse.
Manzana Y Goal They are no longer the favorite companies for to workaccording to a Glassdoor listing and the first company is the most valuable in the technology market, according to studies As the Brandz – Top 100 most valuable global brands 2019while Meta has the favorite social networks for marketers to advertise, according to frankwatching.
Despite the achievements that both companies stand out, they have not managed to secure a place within the first 100 in the list of Glassdoora well-known human resources platform, which evaluates companies based on the opinions of former employees, which gives us an idea of how important the evaluation of companies through digital platforms becomes.
Apple and Meta, ideal places to work?
Glassdoor posted his list of “100 Best Places to Work” and in it, for the first time Goal Y Manzana They no longer appear as an option to work in an idyllic place.
The culture, values, as well as experience in the workplaces they offer and the benefits, had been for years, almost decades, the best proposal of technological brands to attract talent, only in recent years, the health contingency, inflation and the transfer of businesses, in addition to a greater number of competitors and what to say about legal obstacles. All this cocktail of challenges has led social networks to a crossroads where Meta, a mark zuckerberg Y Manzanadirected by Tim CookThey are no longer the favourites.
The method of analysis of Glassdoor In order to find out which companies stay, go up or which are discarded, it does a documentary exercise of reviewing the anonymous comments of the employees, which appear in the profiles of these brands, specifically in the evaluations section.
Of the hundreds of thousands of companies that evaluate, companies with more than a thousand employees that pass their scrutiny are evaluated, at least in this year’s list, between October 2021 and the same period but in 2022. The rating ranges from one point to five, where five is very satisfied and one is very dissatisfied.
to say of daniel zhaomanager of Glassdoor interviewed by CNBCthe depreciation of Meta is striking, since it had appeared on the list since 2011 and that of Apple, its disappearance even more dramatic, since it had managed to stay on it for 15 years.
There are at least two aspects that have influenced the rating of Meta and Apple this year. One has to do with the return to offices after the home office that was decreed due to the health contingency and the other has to do with the competitiveness that took place this year, against companies that did take employee care seriously.
Work experience has become a resource in the market that largely defines a company’s talent management capacity, so the scope of its results lies largely in the investment it makes in the talent it has. .
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