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Viralizing content can lead to a good positioning of a personal brand, company, product or service.
Users viralized a video where a recently injured man admitted to an ambulance refuses to lend the cell phone key to his girlfriend.
Today, social networks manage to allow endless hours of entertainment, education and leisure for Internet users, who can enjoy all kinds of content daily, as long as they are connected to an Internet connection. According to the Digital 2022 study conducted jointly by We Are Social and Hootsuite, there are currently just over 4,620 million users connected to social networks around the worldthat is, 58 percent of the total population, who remain connected for an average time of 2 hours and 27 minutes.
Texts, images, videos, infographics, photographs and a wide variety of content can be found by users of these networks, where they have proven to have their favorite platforms.
According to the graph from Statista where it shows the social networks with the highest percentage of users in Mexico As of January 2022, WhatsApp was used by 94.3 percent of users in the country, while Facebook was the second most used platform with a 93.4 percent presence, Facebook Messenger in third with 80.5 percent, Instagram in fourth. with 79.1 percent, TikTok in fifth with 70.4 percent, and Twitter in sixth with 56 percent.
Considering the traffic that these platforms carry, users are constantly finding (and creating) all kinds of viral content, which come to attach millions of views in short periods of time, showing the ability and opportunity to belong to these networks… for some.
Users on social networks have made a fact viral where a man had just had an accident, so an ambulance arrived to take him to the hospital; however, his girlfriend wanted to enter it, annoyed because her couple did not want to lend him the cell phone code and could not confirm an alleged infidelityso the bystanders around helped to stop her.
First dead, but the key No! pic.twitter.com/gvevy9qpQi
– Miguel Àngel Palta (@miguelAPalta) April 8, 2022
Internet users have found this comical event, causing it to go viral, since we can find comments such as “everyone lies”, “among the men we help each other well”, “the man asking the paramedics: if you unblock it, you kill me please ”, “this is a new level of toxicity”, among other thoughts that were entertained with said video.
Viral content, a chance to work
Today brands, companies, entrepreneurs and content creators have a good opportunity to create viral content and expand the reach of your imageif they are committed to creating content that is creative or distinctive enough to stand out from the everyday digital conversation, thus managing to generate a type of unpaid advertising, but with an unimaginable scope.
These viral content It can be done either through humorous images, using friendly language in publications, making videos and even adopting existing trends of all kinds.
An example of this was recently shown to us by a couple of tourists who viralized their content inside a Walmart in Cancun, who chose to stick some “crazy eyes” on the store’s products and even “improved” their packaging, calling the attention of social networks (now looking to buy these products), their respective accounts and the brand itself, showing a little of what it is capable of working and creating constant content so that one of our content attaches millions of views.
Viral content can position a brand in the digital conversation, increasing its presence in the consumer’s mind.
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