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The FIFA measured which Latin American soccer teams are the most valuable.
In “Les préocupations des Français” We find out what opinion the French team has.
Caliente is one of the most important brands in the gaming and betting market.
an ad that Hot showed in the market for the World Cup match, advanced the confrontation between Argentina Y Franceso users of social networks have begun to argue.
In the study “Les préocupations des Français” realized what the opinion of the French team was before the game in Qatar and 58 per cent considered it to be quite good; 10 percent said it was pretty bad and only 10 percent thought it was very good.
Most of those surveyed reacted with a positive response to the performance of this team, so a positive opinion precedes the team, therefore, the brand value of the Argentine team is positive.
In the case of Argentina, it is the second most valuable Latin American team, with a score of 1,773 points, while Brazil, at the top of the list, appears with 1,841 points.
“According to the FIFA ranking of men’s soccer teams published in October 2022, Brazil leads Latin America and the Caribbean with more than 1,841 points. The Argentine and Uruguayan teams followed closely, each with approximately 67 and 196 points behind, respectively”, explained Ana M. López when making a projection of the study that qualified the value of both games.
Caliente advances Argentina – France match with announcement
“Look how those from Caliente knew the final,” quotes the copy where the user of TikTok @emmanuel_oficial/ showed a fragment of the Caliente campaign, where we see fans from Argentina and France in front of the advertising video box, which is starring Vicente Fernández.
@emmanuel_oficial what do you think? 😮 #controversy #france🇨🇵 #Argentina #fifa ♬ original sound – Ian Asher
After the publication of the video in which supposed fans of the French and Argentine national teams are shown waiting to support their teams, criticism has not been long in coming on social networks and some have been disappointed, as they assure that “everything is really fixed, the companies do it to generate income, that’s why they want Messi to win the World Cup, it’s the best thing for the companies”.
Other users considered that being betting experts, Caliente has a better knowledge of the probabilities of who will win the World Cup match.
The various encounters that have gone viral on social networks during the soccer team match in Qatar are due to unexpected elements, such as Cristiano Ronaldo’s disqualification from continuing to compete when Portugal lost or the bad experience that occurred in various acts of violence between the Mexican and Argentine fans.
Having two teams in a game that precedes their brand value in the soccer industry is an opportunity for sports sponsorship to be able to scale up in response to the demand of a consumer who demands relevant experiences and not only that, who patents what is important
Around football, an important industry of sponsorships and activities has been built, which undoubtedly serve to understand the market and the value that brands find in being able to innovate before the consumer in an increasingly valuable segment, which is that of sports activations.
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