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Lionel Messi is one of the most profitable brands in football, with a contract of 40 million euros per year with PSG.
In 2022, Messi was the highest-earning athlete, with an estimated earnings of $130 million.
In advertising earnings, Messi earns $35 million from his collaborations with Adidas, Huawei, Gatorade, Pepsi and MasterCard.
Lionel Messi’s fame does not decrease, quite the contrary, because now it has been announced that there will be an animated series about the footballer’s childhood, although it is not known what type of work will be delivered by Sony Music Entertainment, the person in charge of said project.
Over the years, the great sports figures have become authentic cultural icons, which identify a specific sector of the population. Michael Jordan is one of the clearest examples, being also one of the athletes with the most earnings in history, accumulating a fortune of 2,620 million dollars, of which a large part comes from royalties paid by Nike, which has deposited more than one billion dollars for this concept since his retirement in 2003, according to data from sportico.
In this sense, Jordan is not only remembered for being a basketball figure in the 90’s and for the titles he won with the Chicago Bulls, but also, we are talking about a character who, with his alliances with Nike, the development of his brand and even for the movie ‘Space Jam’, the basketball player is considered a pop culture icon for millennials; today, in the same sport, the centennials have the presence of LeBron James.
And it is that, somehow, the former ’23’ from Chicago became a very profitable brand, being one of the pioneering athletes in terms of mass audiences; that is, Michael Jordan showed that brands can ally with athletes and generate extremely important income.
They are preparing an animated series about Messi’s childhood; In the style of ‘Superchampions’?
Taking this as a general context, current events show that Lionel Messi is, today, one of the most relevant athletes in history. In fact, according to Forbes and its latest rankingArgentine soccer star Lionel Messi, of Paris Saint-Germain, was the highest-earning athlete, with an estimated earnings of $130 million, in a period between May 1, 2021 and May 1, 2022, This is without taking taxes into account.
Let’s not forget, also, that he is one of the top figures of Adidas, a brand with which he already has a life contract, as well as his contract with Paris Saint-Germain, for which he receives the amount of 40 million euros per year. .
Having said the above, it is clear that Messi is one of the most important sports figures on the market, which is why, now, it has been confirmed that an animated series will be launched that will talk about his childhood.
Until now, no major details are known, except that it will be a work aimed at children, a fact that suggests that it could be something inspired by ‘The Super Champions’, one of the most iconic soccer anime in history.
“Since I was a child I have always liked animated series and my children are big ‘fans’ of animated characters. Being able to participate in an animation project makes me happy because it fulfills one of my dreams”Messi pointed out about this work carried out by Sony Music Entertainment and that it will be produced in English, Spanish and other languages, in addition to having original music by Sony artists and composers.
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