In the current scenario, the supremacy of iphone among teens is undeniable, and its success is surprisingly linked to a seemingly unrelated element: music.
The Apple brand has historically been a benchmark in the music field, and this partnership has made the iPhone much more than a mobile device for young people. With AI-powered enhancements, superior streaming quality, and content enrichment through Apple Music Classicalmusic has reinforced the brand’s identity in a way that is paying off surprisingly well.
The influence of the iPhone on music culture is palpable. For decades, artists around the world have incorporated the iPhone into their lyrics as a status symbol and luxury accessory. While “Xiaomi” is rarely mentioned in a song, the iPhone appears alongside brands like Gucci or Lamborghini, as he recalls. applesphere.
This phenomenon has deeply penetrated the youth, who associate the possession of an iPhone with a better image and social status. The brand has won a “war of conscience”, where having an iPhone translates to success and belonging, while the lack of one is interpreted as a lack of status.
strong figures
Today’s teens want more than just a phone; they aspire to have an iPhone as an extension of their lifestyle and personality. This perception has led to the fact that, in the United States, 87% of teens own an iPhone, and more surprisingly, an equally high percentage, 87%, intend to purchase another iPhone in the future.
The trend is repeating itself in other parts of the world, eroding the commercial status of Android devices. The “Taking Stock With Teens” report shows a consistent preference for Apple products, while the Apple Watch contributes to this trend by encouraging adoption of more elements of the brand’s ecosystem.
A Manuel Prol tweet for TuAppleMundo exemplifies this overwhelming preference for iOS devices, where teenagers choose iPhones regardless of whether they are the latest models or not.
On Friday I went to see a Saiko concert.
The people were between 16-25 years old.
What brand of phone did 90% use? 🤯 pic.twitter.com/XwP0JMKTwT
– YourAppleWorld (@YourAppleWorld) August 27, 2023
The focus on experience and a sense of belonging leads many teens to opt for older iPhone models over newer Android devices. The familiarity of the old models, their performance and the brand itself, turn out to be more influential factors than the latest technology in Android devices, which seem to remain only in the hands of the oldest.