Next Sunday, Alpine will hold an exhibition before the start of the 24 Hours of Le Mans. Fernando Alonso will ride at the controls of a Formula 1, making history on the mythical La Sarthe track.
Never before a Formula 1 he had set foot on the La Sarthe circuit, if we exclude the 1967 French Grand Prix held at the Bugatti track and won by Jack Brabham. But this coming weekend Fernando Alonso It will make it possible for a Formula 1 of the modern era to roll on the mythical La Sarthe track, the one of more than 13 kilometers that serves as the stage for the 24 Hours.
The Spanish rider, who won the test twice in 2018 and 2019, will be part of the exhibition that Alpine He has organized in the mythical test and in which he also competes for victory with one of his official LMP1s.
Loading tweet …
1427567305475645469
In this way, a Formula 1 race car will ride for the first time on such legendary sections as Tertre Rouge, the Les Hunaudieres straight, Mulsanne, Arnage or the Porsche curves. The two-time world champion of the premier category – and also of the WEC in 2019 – he will be accompanied by Manu Guidou, who will ride the legendary Alpine A110 for rallying, and by Alpine CEO, Laurent Rossi, who will ride a current A110S.
The Alpine A470-Gibson will be driven by two-time Le Mans 24 Hours winner Pierre Thiriet, while Esteban Ocon will complete the pre-start display of the 89th edition of the great race with a limited edition of the A110, the GT4.
This event is part of Alpine’s commercial strategy, which months ago began a plan to convert into sports electric brand and that it has in Formula 1 and the WEC its two basic pillars to enhance its brand image among fans.