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Gas Bienestar has become one of the most important brands in the Mexican energy market, due to the innovation to regulate prices in it.
Along with the activation, the first Gas Bienestar campaign was presented, which ensures that the cost helps family spending.
The Gas Bienestar proposal seeks to regulate the price of LP Gas in order to achieve greater competition in the market with energy.
President Andrés Manuel López Obrador did a simple activation of Wellness Gas in the Mañanera and with it he officially presented employees and tanks of what could be the first product launched on the federal government market.
The event occurs in the midst of an intense debate and federal measures that have been taken to control the price of LP gas, after a free market had been allowed in order to compete with low prices, not to organize and set high prices.
Due to this, the federal government made the decision to launch a product and take measures in this regard, which undoubtedly has set a very important guideline in the market.
An original activation
President Andrés Manuel López Obrador carried out an original activation and this is undoubtedly a scene that very few governments will be able to boast of having, since it is a product that a federal government has launched on the market and like any good strategy of Marketing to promote it, an activation does not hurt, especially if you transmit it in the Mañanera, which is the heaviest public relations strategy that the president has, due to the agenda that he imposes in the media throughout the day.
The activation consisted in the arrival of a couple of Gas Bienestar employees loading the tanks that they are offering in various locations in the country, as part of the deployment strategy with which this product seeks to stand out in the market, amidst the regulation that the sale of this energy has been imposed.
As part of the presentation, the official uniform of the employees of this new company was described, which consisted of overalls, protective helmets, gloves and girdles, in addition to the cylinders with which it is intended to standardize the price with competition.
Along with the activation, the first advertising campaign for Gas Bienestar was also presented and it shows families making use of the new energy source, ensuring that the new prices for Gas Bienestar help family spending.
This is the new advertising campaign presented for Gas Bienestar:
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