It is a curious story of the Kings League. It started as a curiosity, an anomaly that put professional players on the same ground with popular video game streamers and now everything seems to have evolved to the next level where they will reach the continent with Mexico City as its headquarters.
For those who do not know it, the now called Américas Kings League Santander is a 7-a-side soccer competition originally created by the former FC Barcelona soccer player. Gerard Piqué and the youtuber Ibai Llanoswhich seeks to unite the world of football with eSports.
In one of its most recent announcements we discovered that the tournament would leave its place of origin to now reach Mexico. For months, when the official announcement was made, there has been speculation about what the event would be like. Today we finally have more details.
Expectations are through the roof and at the moment everything indicates that this could become one of the most important sporting events of next 2024.
The Américas Kings League adapts its name for its tournament in Mexico
It has been revealed that the competition, which will feature the participation of renowned content creators and streamers, talented Spanish-speaking soccer players and former soccer players, from different countries on the continent, will now be held in the name of Américas Kings League Santander.
All because of its new sponsor, which has signed an alliance with the organizing staff to bring the tournament to this continent. Gerard Piqué, one of the founders of the league, talks about the topic and the implications it would bring for the 2024 edition in Mexico:
“It is a competition in which we will continue to focus on sport, entertainment and the community, maintaining our disruptive character. Santander is a bank recognized for its commitment and involvement in the best sports competitions in the world and it is a privilege that we can have them on board to accompany us in this new stage of expansion that we are beginning.”
So now Banco Santander México will technically be the title sponsor of this event, where the best content creators or streamers will meet, who will serve as presidents of the teams that are part of the championship.
The Kings League is a way to reinvent football and attract new fans with an innovative and entertaining format in a 7-a-side football tournament where 12 teams made up of streamers, former footballers and other famous people participate.
The goal will ultimately be to offer a different and fun show, with some rules that change traditional football with shorter matches that can be seen for free on the Twitch platform.
Starting in January 2024, the Américas Kings League Santander will start in Mexico City. So there is less and less time left.