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A collaboration with Rem Koolhaas and the artist Kehinde Wiley has become the last great design lesson, with which a brand is committed to creative paths to consolidate itself.
As part of the experience that American Express offers, this new commitment to design creates trends that banks seem to be willing to take advantage of.
Design and artistic illustration have been elements for which big brands like Louis Vuitton have bet.
American express It is one of the key plastics in consumption within Latin America, a region where it has consolidated the growth of its services, as can be seen in until 2018, when it concentrated 53 thousand 400 million dollars as part of the volume of purchases made out through this plastic.
The prepandemic figures that were indicated by The Nilson Report, reveal the impact that their credit products have, so knowing about changes in the design of one of their most popular plastics, undoubtedly becomes an episode of communication and design that we cannot miss.
New design at American Express
American Express has maintained a very important leadership in the financial market and one of its latest actions has been to change the design of its mythical black card.
As part of a collaboration with Rem koolhaas and the artist Kehinde wiley, the famous card has been modernized and has proposed to the market designs with which these products of great value for denoting status bet on design and illustration as a way to achieve change.
As part of this experience, an aspect that is tremendously valuable is the one that has to do with the importance of communication in products that manage to be relevant at the end of the day.
Within this collaboration, the Rem koolhaas x Centurion Art Card It is the name that has been given to the joint work between the architect and the classic credit card.
What is important about this project is that it is an idea with which serigraphs are retaken under the vision of a “better living”, which had been promoted for the reconstruction of a district in Rotterdam, Holland, which was damaged by the attacks that occurred during the Second World War.
In this “revival”, the bet on design has sought to revive the success of OMA in illustration thought about events and environments.
On the other side of the artistic collaboration of this card issuer is The Kehinde Wiley x Centurion Art Card, where it has been decided to work with an illustrator who uses botanical elements, despite being a well-known portraitist.
American Express Reveals New Centurion Black Card Designs from Kehinde Wiley and Rem Koolhaas | https://t.co/Cwkv3eTlfp pic.twitter.com/4ZGnTgBBWg
– Culture Type (@CultureType) August 16, 2021
Amex’s ultra-exclusive centurion card becomes the ‘art card’ through the lens of rem koolhaas. https://t.co/XfSpQbZTBh pic.twitter.com/GsSoo4Wf1m
– Desk Achitecture (@desk_design) August 14, 2021
Exclusive lifestyles bet on art
Art as a branding strategy has become an opportunity for brands in this segment that has been widely exploited, in order to generate better experiences in the market.
Louis Vuitton has been one of the brands that has most exploited this resource and it has become a very important guideline to achieve better consumer experiences, especially when it comes to better assessing the way in which it manages to invigorate consumption and what is even more valuable, the way in which, recreating famous paintings by Monet, Manet or Da Vinci, he has sought to establish himself on the market.
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