amazonwhich is characterized by the online sale of countless brands and products of practically any type of thing, has made a difficult decision, since it has recently begun to close most of its physical stores, as the company announced today , with the 68 locations from amazon-books, Amazon 4-Star and amazon popup in the U.S.
Started with the company’s line of official book stores amazon-bookswas one of the first physical retail experiences of the store that is dedicated mainly to online sales, opening its first store in Seattle, in 2015, and since that year to date it had expanded with a total of 24 bookstores in total around the country, of which, all are about to close their doors shortly.
After opening its first book stores, amazon He launched Amazon 4-Star in 2018, a store that focused on products rated four stars or higher, based on ranking and selection lists on its site, selling mainly party supplies, decorations and technology, with brands such as Echo, Kindle and FireTV, among others.
Followed by these, stores were launched pop-up from amazonmore mall-type stores, focused on rotating themed products, collectibles and some special collaborations, all of the stores mentioned, in addition to sales, served as physical contact points to return the products of amazonin addition to offering lower prices and advantages to subscribers of Amazon-Prime.
According to CNBC, the company’s physical locations have performed much worse than its digital store in recent years, so amazon ends its experimental retail projects, to focus again on groceries, without leaving physical stores altogether, as the company will continue to operate its grocery stores AmazonFresh and Whole Foodsas well as its convenience stores Amazon Go and the experimental clothing store called amazon style.