- Amazon announces the launch of the Billie Eilish Limited Edition Echo Studio, costing over $ 200
- Billie Eilish is one of the most popular and successful singers of recent years, with her new album she sold more than 200 thousand units in its first week
- The design of this new speaker is focused on the cover of his most recent album, Happier Than Ever,
Amazon is announcing the launch of a limited edition of its Echo Studio speaker with the collaboration of Billie Eilish, one of the most popular singers in the world.
Billie Eilish is one of the most popular and successful singers of recent years, there has been no doubt about that. But, in addition, he has become an essential figure for young people for various reasons.
A phenomenon called Billie Eilish
Since her rise to fame, the 19-year-old singer began to be an important reference for new generations, because many identified with her problems of depression and other disorders. That made her connect even more with her fans and with millions of young people around the world.
Likewise, on social networks he is one of the most followed figures: on Instagram he has 91 million followers; on Facebook he has more than 16 million followers; and on TikTok he has more than 33 million followers and more than 175 million Likes.
Those are the numbers that have put Billie Eilish as one of the most profitable stars in the world of music, and it is what, apparently, Amazon is valuing to launch a special and limited edition of its Echo Studio smart speaker.
The design of this new speaker is focused on the cover of his most recent album, Happier Than Ever, and, of course, it has a higher value than your traditional horn.
A great strategy for Amazon; And for Billie Eilish?
If we take into account the numbers of Billie Eilish, for Amazon it is a great strategy and a great marketing move, considering that the singer is one of the most recognized worldwide, winner of several Grammy Awards and an important figure for some brands such as Chanel.
In addition, a few days ago the launch of a couple of Air Jordan tennis designs was announced and he even has his own clothing line.
As if that were not enough, Happier Than Ever, his most recent album, managed to sell more than 200 thousand units in the first days of its launch and his videos already exceed millions of views.
Now, for Billie Eilish it might not be such an interesting strategy, especially since her fans pay a lot of attention to this type of action by the singer, who before was more reluctant to do this type of advertising activities.
Of course, Amazon is looking to grow its sales and reach teenagers through a hook as infallible as one of the most transcendent musical figures for young people.
In that sense, Billie Eilish is, most likely, a safe bet to reach that consumer sector, even though the cost of the Billie Eilish Limited Edition Echo Studio is $ 230. We’ll see if teens want to invest such an amount in a product with the image of their favorite singer.
For her part, Eilish continues to add successes and important alliances, in addition to having a very solid fan base that grows even more every day.
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