Amazon Prime Video It is one of the top platforms at the moment and is part of the Amazon Prime membership package, which includes additional benefits such as free shipping on eligible purchases, access to Prime Music and Prime Reading, among others. Now, through a new report from the Wall Street Journal (via the New York Post), it has been revealed that Amazon is preparing to launch lower-cost plans that include ads.
According to the report, the issue of the implementation of packages with ads has been discussed for several weeks in the company, with the intention of going to the step of its rivals such as Netflix or Disney +. Let’s remember that the streaming business, like so many other sectors of the industry, has been disrupted, facing a decrease in subscribers in recent months, so companies are looking for new measures to avoid losing customers and continue generating profits at any margin. .
According to the Wall Street Journal, Amazon was also in talks with Paramount Global and Warner Bros. Discovery. about adding ad-based plans to its streaming services through Prime Video Channels.
Ross Benes, Principal Analyst at Insider Intelligence, had this to say about Amazon’s strategy: “In recent years, Prime Video has become more aggressive about running promotions before its shows and including ad-filled sports broadcasts. Officially putting ads on Prime Video allows Amazon to centralize its audience and be more consistent with the brand.”
Amazon Prime Video was launched by Amazon in 2006 as an online video purchase and rental service. However, in 2011, the monthly subscription model was introduced, and from there he began producing original material that has won awards and critical acclaim, such as The Marvelous Mrs. Maisel, Fleabag, or The Boys.