Is Netflix shaking? Since the service was born streaming video many competitors have joined this market, today there are so many platform options that surely you do not know which one to choose.
In this context, Netflix being the pioneer has always remained at the top as the favorite of consumers. However, according to a Parks Associates report, Amazon Prime Video ranked first among the top 10 video services for the first time. over-the-top (OTT) subscription in the United States.
According to the market research and consulting company, it is the first time in the history of its annual report that Netflix is not in the first position. In this way, they explain that Prime Video surpassed it in number of paid subscribers.
“Streaming services are introducing new content, services and partnerships that are changing the way consumers interact with video,” said Jennifer Kent, vice president of research at Parks Associates.
Let’s remember that this year Netflix released its basic plan with ads and that starting next year it will charge for sharing passwords.
“Netflix’s ad-supported plan gives the company a way to win back subscribers who left high subscription prices. It also gives Netflix a way to create unique accounts for those who have been content to share passwords with friends and family in the past. It is an exciting time to track these services, with many disruptions and changes,” Kent said.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.