Amazon It is a world and not everyone knows how to navigate it. I mean, seriously, how to sell on Amazon step by step? With that in mind, amazon mexico organized amazon connectan event to bring entrepreneurs, MiPyMEs, small businesses and sellers closer together, with some of the most useful tools on the platform: those that can take them from “I have never sold anything on the internet” to “and now we export to the United States and Canada ”.
In this first edition, the largest training and networking event of the e-commerce giant featured conferences and workshops for nearly 1,500 attendees, both in person and those who followed the online transmission.
“Amazon Conecta is the perfect opportunity not only to train with presentations and workshops, but also to assess how selling on Amazon can open doors and help SMEs to increase their sales exponentially in Mexico and the rest of the world. We are a great ally for entrepreneurs across the country who want to grow their businesses,” he said. Renata Arvizu, Amazon Mexico marketplace leader.
Amazon tools to boost your online sales
One of the main topics of the event was Amazon’s tools to take any seller by the hand in the process of opening and growing an e-commerce, from the creation of its catalog to the export of its products to the United States and Canada.
Among the main ones are:
- Seller University Mexico. With 270 hours of courses, trainings, trainings and tutorials to start from scratch.
- Amazon Brand Registry. Having a registered trademark with Amazon allows you to create your brand’s online store.
- Fulfillment by Amazon. The platform solves all the logistics of shipping and parcels, the only thing the seller has to do is take their products to the warehouses and Amazon takes care of all the delivery, so that the seller only worries about selling you more,” Arvizu said in an interview for Entrepreneur.com.
- Amazon Ads. It is Amazon’s creation and programming tool, so you can promote your products on different channels.
“Amazon is a window to the world, sellers can start expanding their reach to other countries in less than 60 days. Our experts work so that SMEs continue to grow, and it is that sellers in Amazon Mexico who have an account advisor and have been in the advisory program for more than a year, have a sales volume that doubles their local sales ”, added Renata Arvizu.
The impact of Amazon Mexico in figures
During the event, Amazon Mexico released data for the first time on the impact that its operation has on the country’s entrepreneurial environment, as well as on the sellers that make up the vast offer of the ecommerce giant.
- Currently, Amazon Mexico has almost 18 thousand domestic sellers of which the 99% are SMEs that they sell about 3 million listed products and generate more than 57,000 jobs direct and indirect.
- 78% of the SMEs that sell on Amazon Mexico will start between 2020 and 2022. These generate a value that in sales volume would be equivalent to 127% of the GDP generated by the museums and historical sites sector in Mexico, and 31% of the GDP generated by radio and television.
- Currently, Mexico City, Chihuahua, Jalisco, Querétaro and Nuevo León are the entities with the highest percentage of sellers on Amazon in relation to their number of inhabitants, and some of the states that have recently grown the most in number of sellers are Zacatecas, Tlaxcala and Warrior.
- Although a good part of Amazon Mexico sellers are located in Mexico City, Jalisco and Nuevo León, close to 60% are located in other states. “This generates sales opportunities for merchants across the country, decentralizing market access opportunities,” said the marketplace leader.
- In addition, 77% of the sales made by SMEs on Amazon Mexico were generated in states other than the seller’s origin, showing that Amazon connects its sellers with consumers across the country.
- Regarding international sales, close to 20% of SMEs that sell in Amazon Mexico.com.mx They have expanded to the US and Canada, increasing their exports by 1.8 times since 2018.
To make the most of Amazon’s tools and grow in the competitive field of online commerce, visit the official website of amazon connect.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.