This new option can be use all platform users.
With this new function, Amazon will evaluate if the accounts that try to buy a console are true.
The company notes that this is an option for be able to avoid resellers and automated accounts.
There are many industries that have carried out strategies to control resellers and one of them is the video game industry, where they are attacked by these people on a daily basis. before that Amazon in the United States announced that it will implement an extra step to “control” resellers who are on the platform, to protect the sale of PlayStation 5 (PS5) and Xbox Series X products.
According to data from Statista, there are a total of active Amazon accounts around the world where at the end of 2015, the American multinational e-commerce company announced that it had 304 million active customer accounts.
Recall that Amazon is an e-commerce company from the United States founded in 1994 in Seattle. It is also considered the largest online retail company in the world.
Amazon against resellers
Amazon in the United States announced that this new program will allow customers to request an invitation to try to buy an item that has very high demand and thus avoid resellers.
The e-commerce company pointed out that this new option can be used by all users of the platform, clarifying that it does not matter if you have an active Prime membership.
Likewise, the company founded by Jeff Bezos maintains that the objective of the invitation is for Amazon can evaluate the user’s account with elements such as its creation date and history to verify if it is a human to grant the invitation.
Therefore, it clarifies that in the event that the company considers that the account is suitable for buying one of the aforementioned consoles, will send by email the instructions on how to buy the product and the time we will have to carry out the transaction.
Given this new program, the eCommerce company clarified that an invitation does not guarantee being able to buy a console, since it is only an option for “be able to help” the store to avoid resellers and automated accounts to buy when the product appears available at its normal price.
For his part, in an interview shared by TechCrunch, Llew Maso, vice president of consumer engagement at Amazon believes that this new option is to help platform users.
“This includes developing a shopping experience where customers can buy the items they are interested in without having to worry that some people will buy them and resell them at a much higher price,” the executive said.
The company explained that it does not rule out bringing this program to the sale of other very high demand products.At the moment, he mentioned that the tests will start with video game consoles such as PS5 and Xbox Series X.
Let us remember that the video game industry has increased the number of its users where Statista indicates that continued growth is expected of these in the coming years until reaching over 4,700 million dollars in 2030.
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