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In a projection of the National Retail Federation, it is noted which seasons of the year are the ones that most attract the attention of the consumer.
As the documented experience of an Amazon employee, very important examples have been established that give us an idea of how valuable it has become for brands to project their values through their employees.
Delivery has become a fundamental tool in companies and we are talking about a market in which, in the restaurant home delivery segment, there will be close to 24 million consumers, while platform-to-customer shipments totaled 12,200,000 followers. .
The occurrence of a delivery man of Amazon did not disappoint, on the contrary, it reminds us of how important commitment to the values of a company for which one works is, rescuing the Christmas of a family, when their tree ornamental was arranged by the employee of the famous store on-line.
Celebrating Christmas is one of the most anticipated activities by the consumer, as demonstrated by a study led by the National Retail Federation. Within this organization we are warned that to celebrate Christmas, the market spends up to 796 billion dollarsonly in markets like the United States.
This amount makes the holidays the season of the year in which the consumer spends the most, followed by the return to school, with an estimated cost of up to 83 billion dollars; Mother’s Day, with an expense of 23 billion dollars and the Easter celebration, with an estimated expense for this date of up to more than 18 thousand 400 million dollars.
“This statistic shows the expected annual consumer spending in the United States in 2017, by seasonal event. That year it was expected that the Easter season would generate about 18 thousand 400 million dollars in expenses”, he explains. D.Tigheconsumer behavior analyst at Statista.
For him delivery there are very clear expectations of where the distribution is going and the opportunity that exists for the consumer, with the trends that are being defined in the market, where one element is constant and that is the ability of businesses to complement established industries.
An Amazon delivery man saves Christmas
A delivery man Amazon in Fort Worth, Texaswas recorded by cameras from a house where he went to make a delivery and after doing his job, at the end of the day a very important challenge was defined and it is the ability to understand the work that has been done.
There is a defined capacity, based on the experience that has been built in the market and based on this, tasks have been established to be able to innovate in how the work resources that the brands execute are thought of.
It is evident that in deliveryNot only brands like Amazon have released important cases of how their employees react. We have reported cases such as 99 minutesa last-mile service whose employee was caught opening a Mercado Libre package in March of this year.
The delivery It is here to stay and the experiences that are documented in this industry are important cases.
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