Amazon presented this Tuesday, November 15 Amazon Clinica virtual platform where users can connect with doctors who help them solve common low-risk diseases and ailments, such as allergies or skin conditions.
The ad is part of Amazon’s marketing strategy of Expand into the healthcare and medical care market segment, both virtual and in-person.
In 2018, Amazon acquired the American online pharmacy PillPacka recipe delivery and price comparison site that later served as the basis for what became Amazon Pharmacywhich enables users to purchase over-the-counter medications through Prime membership.
Amazon Clinic: user experience
As Amazon said in a statement published on its official blogAmazon Clinic will operate in 32 states in the United States, allowing customers who need care to connect through the platform with doctors and specialists.
The service does not include medical insurance and the prices will vary according to which doctors are the ones who answer the questions.
“Amazon Clinic is simple and easy to use,” says Amazon in its Blog. “To get started, customers select their problem and then choose their preferred provider from a list of licensed and qualified telehealth providers. They then complete a short questionnaire. Clients and physicians then connect directly through a secure messaging-based portal, giving clients the flexibility to message their physician when it is most convenient for them, anytime, anywhere.” explains the ecommerce giant.
“After the message-based consultation, the doctor will send a personalized treatment plan through the portal, including the necessary prescriptions to the client’s preferred pharmacy,” he concludes.
New business
It is not the first time that Amazon has ventured into this business.
In 2018, the online retailer first launched virtual care visits for its own staff in Seattle, then offered them to other employers under the Amazon Care brand, which it now plans to close by 2023.
The shift in strategy comes as it is about to close a $3.49 billion buyout deal for One Medical with the idea of expanding its virtual healthcare presence and adding physical doctors’ offices.
According to Neil Lindsay, vice president of Amazon Health ServicesBy buying One Medical, Jeff Bezos’ company expects reinventing the “health care experience”from how people book their doctor visits to the experience of being cared for.
“We understand that there are many opportunities to improve the experience of being cared for and save people valuable time,” said the manager.
Amazon wants, like many brands, to “make easier what should be easy” and “radically improve the healthcare experience.”
In a separate statement, Amir Dan Rubin, CEO of One Medicalsaid the sale is a “great opportunity to make the healthcare experience more accessible, affordable and even enjoyable for patients and healthcare providers.”
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