They had planned to have started with the creation of these coffee shops during the past year.
The thing is about somewhat unexpected collaborations. Apparently, and reportedly Business Insider (although we have had access to this information via Hypertext), Amazon and Starbucks could partner to create a smart coffee shop. Truth be told, these plans were aimed at being able to launch a first cafeteria of this type by the end of 2020 and create six more throughout 2021, something that did not happen, as you already know. ** This objective may not be met due to the pandemic **, the fact is that, to this day, we cannot know for sure if they continue with this idea.
Own Amazon has some experience with this type of establishment, called Amazon go, nails physical stores that take advantage of the benefits that the automation of some services can bring. Among these automated services, we can find the function of making payments automatically when leaving the store, through an application dedicated to it, so there are no ATMs. Truth be told, the technology used for purchases made at Amazon stores have also started to use it, during this year, in Amazon Fresh and Whole Foods.
With that in mind, it is to be expected that the procedure that these smart coffee shops created by Amazon and StarbucksIn the event that they are carried out, they would be more than similar. In fact, this is what several sources mention it. In these coffee shops, the technologies that Amazon Go already uses would be used and, in addition, Starbucks drinks would be given, of course, and the products and food provided by Amazon. For the moment, I know they would have to use two applications, one from each company, to make payments. Although, to avoid the discomfort that this feature can produce, they would already be working on a unified app for these procedures.
With the creation of these coffee shops, what Amazon and Starbucks intend is to try to end customer queues. At least, they say so in a leaked document of the project, which is internally called “Green”. “Our plan is to launch a co-location store, where customers can enjoy prepared beverages from a Starbucks coffee and / or purchase delicious take-out from Amazon Go, without having to wait in line “, this is how they detail their objective in said document.
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