From Alibaba they have realized the great popularity that the fashion website Shein has acquired. That is why the Chinese giant will seek to stand up to him with allyLikes, an online store with the purpose of conquering above all the North American and European market.
From jackets and t-shirts, to earrings and other accessories. Basically all kinds of fashion can be found on websites such as Shein, and now the recent allyLikes store. The growing popularity of these online stores, especially among young people, has not gone unnoticed.
For the moment allyLikes is available in a large part of the European continent, the United States and Canada. According to the website, shipments usually take an average of between 10 and 15 business days, with an estimated cost of € 4.99. Its main asset is the speed in which new products arrive, a market in which practically stores such as H&M or Zara had dominated and that in record time have been surpassed.
According to the SCMP media, approximately 500 new products arrive at allyLikes every week, and from Alibaba they are promoting the brand through influencers. with Shein as the main competitor, is one more example of the rise of fast-fashion, which has only grown, and which has been noticed especially during the pandemic situation that we are experiencing.
AllyLikes is currently in a very early phase of its evolution, which everything indicates that in a short time it will begin to take off strong. The store also has an application for Android and iOS devices.
The growing popularity of fast-fashion
Today, Shein is a consolidated brand among teenagers and young people. The fashion giant is “pushing the limits to the extreme,” according to Bloomberg in this article. And is that Shein is outperforming big-name brands such as Zara or H&M, in a market that reaches 36,000 million dollars annually in the United States alone.
China has built a great empire in this sector, in part thanks to the trade war with the United States, which has drastically reduced rates for companies and suppliers. Between 2018 and 2019 Shein doubled its income, and the following year before the pandemic, its sales grew by 250%, reaching a whopping 10 billion dollars, considerably exceeding Zara’s total income in its online store during the past year.
It is very likely that what Shein achieved and his future in the future is also reflected in allyLikes, two e-commerce titans that exemplify where the fashion industry is currently going.