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Medio Metro consolidated itself in the market and has been a very important benchmark for understanding how valued are the stories starring influencers.
studies like “Digital 2023: Global Overview Report” account for the number of network users who enter these platforms just to follow a influencers.
As in the case of Medio Metro, in the United States a history of influencers surprise with Dog Face, a tiktoker (@DoggFace208) who drank Ocean Spray.
an alleged clause of half meter in which the influencers he would refuse to go to areas far from the city or “small towns” has generated controversy in networks against him, as it is an attitude that followers have described as negative.
Studies As the “Digital 2023: Global Overview Report” explain that 20.8 percent of those who enter social networks do so because they follow an influencer, so the number of people who care about the story starring a personality of this type is large, due to the interest generated by the contents in which he appears as the protagonist.
“Half a meter” of clauses
A clause in which it states that “little towns” does not go viral on social networks with the publication of a TikTokwhere he realizes that the influencers called half meter It has supposed prohibitions such as avoiding going to events that take place in areas without urban development, however, no evidence of this is offered.
@alejandroolvera915 He already lost the ground. He wants 25,000 pesos for half an hour and he doesn’t go to the small towns. 😬 #mediometer #soundpirate #raised #tiktok #foryou #foryoupage #long live Mexico #cdmx #sound #cumbias #news #social networks #Chavo del 8 #Peru #jorgitoelguayaco ♬ original sound – Geovanni Fleximania
The case of Medio Metro explained by Alejandro Olvera (@alejandroolvera915, TikTok) and without offering proof, he assures that the now influencers He charges 25,000 pesos for half an hour of performance, in addition to ensuring that he discards “small town” type areas to offer his performance.
The video has generated all kinds of comments such as some who say they prefer to invest that money with the Cholondrina, while others commented in a mocking manner that the “little towns are not up to their standards.”
All this conversation in networks that is unleashed by the supposed clauses of half a meter highlight how important social media personalities become for users and how they find a unique communication scenario on these platforms.
Inevitably, important consensus is reached in the market and they realize how necessary it is to understand the consumer, especially now that their relationship with influencers is so close, at least that is what the metrics cited at the beginning of the note point out. realizing the amount of traffic they drive on a social network, simply because users seek to visit their profiles.
Like Medio Metro, there are personalities who have shown that their lives become powerful cases of understanding the consumer and from this understanding it is possible to innovate in consumption, at least in that motivated by social networks.
There are exceptional cases such as Medio Metro, since we must remember celebrities in networks such as Dog Facea tiktoker (@DoggFace208) that drew attention when it went viral Ocean Spraydrinking fruit juices, while he drank a bottle riding a skateboard and making his life generate all kinds of pretexts of content, from knowing what he did with what Ocean Spray He gave him even the decisions for the future that he made after the popularity with which he became for the famous video.
These cases warn us how important the character is today in a story, when it is made known on social networks and, most interestingly, when an activation is carried out, taking advantage of the popularity of the character.