For Alkemy, a defined digital strategy is the key step towards added value.
Agencies are at a crucial moment, in which they may have more tools, channels and strategies than anyone could have ever imagined. Alkemy recognizes that the first contact between a commercial team and a brand is based on a common interest.
As an agency that hosts much of the best talent in Latin America, it highlights the opportunities that can be exploited through creativity.
Alkemy does not act in an improvised way, since it has personalized strategies. Having a methodology is vital for communicators. There is, in addition to this, a fairly clear question:
“Before starting a strategy, it is important to carry out an analysis of where we stand as brands, what target we want to speak to, what players we have in the category and in general how the industry moves at a digital level. From here, a series of analyzes and insights are established that allow us to articulate the strategy from scratch and, above all, to know what levers we must activate according to where we are stopped”, says Luca Nan, CEO of Alkemy LATAM.
And it is that for Nan, the importance of working hand in hand with partners is expressed from the added value. Hence, joint work is essential for today’s advertising. Clients need someone who is 100 percent involved with their projects, and agencies can contribute with that technical expertise that only experience generates.
A defined digital strategy
Agencies must provide brands with security regarding their investments, and it is through the creation of measurement models that they are able to generate that trust. What data optimization has done in this century has been to generate certainty and the possibility of acting consciously, through defined digital strategies.
“A defined digital strategy is one that has very clear objectives to reach and traces the path to achieve it, leveraging KPIs, actions and tactics over a timeline. This does not need to be based on many actions, since each model, brand or product can be at different times and have different needs. There are brands on which a strong positioning needs to be built through a creative, rational and amplified concept”, indicates the executive.
That is where the value proposition of each agency is expressed, which for Alkemy is defined through the understanding of the needs of a specific brand and the recurrent explosions of data, creativity, technology and media optimization.
Dissent in this omnichannel era of the relevance of agencies is to ignore the power of communication. Connecting with audiences by adding value to a brand, through digital strategies, is something that agencies like Alkemy are aware of and that it leverages by having an expert team that has more than twelve years of experience in the Mexican industry.
“Customization is something essentially important now. More in an environment where there are many restrictions on privacy, we need to generate an understanding of our user and a closer connection”, says Nan.
In an era where the user is multidimensional, being clear about your goals makes your investments safer.