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studies like “Opportunities In Programmatic Advertising Arise As Advertisers Lead With Privacy” account of the challenges in certain advertising areas.
In other industry news, we’ve also heard about NINCH’s new customer.
Changes in the advertising industry have set value standards.
The advertising industry has become one of great potential and inflation, operational changes become key, to ensure that they continue to be an ally of brands, as we saw with Leo Burnett and the arrival of Alfredo “Rey” Alquicirato your office bcc.
In programmatic advertising, it is striking that in studies as “Opportunities In Programmatic Advertising Arise As Advertisers Lead With Privacy” It is distinguished that among the challenges to overcome in the sector are the connection of demand-side platforms (DSP) with other marketing tools; verify the quality of the purchases/verify that the purchases meet my organization’s standards and obtain sufficient addressable reach.
Changes in Leo Burnett
Alfredo “Rey” Alquicira is the new bcc of Leo Burnett and its arrival marks a very important precedent in the creative offer that the market has imposed on the creative industry, which draws attention in its adjustments, because it gives us indications of what is to come in terms of operations within the industry.
In the case of “Rey”, one of the missions he has is that he will be responsible for creativity between the agency and the Publicis media agency, in what they have called as a measure “in favor of clients”.
This gives us a clear indication of where the efforts of advertising agencies are focused, which is to take advantage of all the resources at their disposal, to achieve radical changes in the industry.
This invariably allows us to understand what is valid in the market and without a doubt it is to understand the value of what stands out to the consumer, of an idea landed with the help of the entire ecosystem of the agency, be it in the case of Leo or any other brand that is making operating decisions based on inflation.
“Leo Burnett is an iconic agency that is fortunate to work for many international clients thanks to the power and integration of our network, but in 2023 we want to expand our portfolio of local clients, which is why we brought in Alfredo, an experienced Mexican creative leader, who he knows the idiosyncrasies, humor and culture of the market and local audiences”, explains Juan Monroy, CEO of Leo Burnett.
For his part, “Rey” commented: “Mexican companies are increasingly solid, eager to grow and need communication that achieves great business results. Our job at Leo Burnett is to transfer our global knowledge and best practices to the local sphere, to give them that extra bit.”
Like this industry news, it is just as remarkable to know about other important announcements such as NotCo, the Chilean startup that uses artificial intelligence to create meat substitutes with vegetables that imitate consistency and flavor; this brand announced that it chose NINCH Communication Company to carry out its public relations in Mexico.
“We are very happy to work together with NINCH on NotCo’s communication and press strategy for 2023. Being able to count on a partner with the expertise, dedication and desire to do different things that are in the DNA of both companies, will allow us to unleash our potential, deepening the change that we seek in each one of the Mexicans,” he explained. Frederick HirtzGeneral Manager of NotCo Mexico.
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