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Alfredo Adame’s tendency, in case it was caused by an attempt to record content, joins that of youtubers like Logan Paul, who unleashed a whole change in said video platform, by showing people who had committed suicide.
Alfredo Adameone of the most influential media personalities in Mexico was beaten and based on information from the journalist Carlos Jimenezthe motive would have been the attempt to record homicide victims.
The facts have become a trend within social networks and demonstrate the challenge of generating stories for these platforms, especially within the localities and for the communities in which the creators are located on social networks.
There is a very clear reason in these personalities, why create content for networks and based on the study “Digital 2022: Global digital overview”the 31 percent of those who enter social networks in the world do so to find content; 36 percent To pass the time; 29 percent to see what is being talked about and a 21 percent he does it because he is afraid of missing out on things.
This, without a doubt, has created in various content creators a responsibility to generate stories, in order to attract audiences as well as their followers, with whom they have formed communities without disappointing so far.
Given the risk of creating content, there is a clear challenge in the market to establish protocols that even avoid bad practices for the sake of making these stories conquer the networks.
logan paul he discovered the consequences, for example, of trying to make viral stories, when visiting a Japanese countryside he entered an area that is popular in that country, because inhabitants come to take their own lives.
The youtuber broadcast his story and immediately sparked an important debate about the relevance of making this type of content and, most importantly, for the brands that paid for YouTube ads, why their campaigns appeared in videos that, far from exalting them as advertisers, tarnish their reputation.
Faced with the challenge of creating content, we have already seen the history of Alfredo Adame, who would have been physically assaulted for trying to record homicide victims; We have as reference the case of logan paul and the important thing in social networks is that under the argument of marketing everything communicates.
With Alfredo Adame, the interest in networks is no longer the people who lost their lives and would have motivated the actor to record the event, the trend is the face of the beaten actor, which has even become a trend on Twitter.
In Paul’s example, the trend was not people who commit suicide, the protagonist of this story was the youtuber himself, even being punished by the video platform.
Both cases tell us about the importance of content in the digital medium, not for nothing in the last study that Redfish Group ran titled “Digital Marketing Megatrends for 2020”in this it was found that for 17 percent of marketers, that is, for the majority of those who participated in this global study, content marketing was the most effective technique.
Report from marketing how a content creator with the popularity of Alfredo Adame is beaten, for allegedly trying to record a video in delicate circumstances, leads us to think about the challenges that exist for both social networks and the authorities, to regulate these practices to prevent content creators from being violated, in their attempt to viralize stories.