Jean-Philippe Imparato, CEO of Alfa Romeo, has confirmed some of the keys to the product offensive that the brand will carry out in the coming years. He has stressed that the development of a new Alfa Romeo Giulietta is not in the plans. In addition, he has ratified what is the future facing the current Alfa Romeo Giulia.
The strategic plan that has been launched Alfa Romeo It has already borne its first fruit. The arrival on the scene of the new Alfa Romeo Tonale is just the start of an ambitious product offensive. On the agenda is the launch of an important list of completely new models that allow the iconic brand to leave behind the numerous problems that it has been dragging.
Jean-Philippe Imparato, CEO of Alfa Romeo, has made some very interesting statements that shed new light on what will be the upcoming news that the company will introduce and, above all, which models we can forget about since they do not fit into the plans of the Italian manufacturer. These statements have been made within the framework of a visit to the Stellantis facilities in Pomigliano d’Arco (Italy). Let’s go into detail.
Alfa Romeo bets without complexes on SUVs
At this time the Alfa Romeo range It has two SUV-type vehicles. To the aforementioned Tonale we must add the Alfa Romeo Stelvio, the brand’s first SUV. In 2023 there will be the launch of a new B-segment SUV whose name is unknown. One of the keys to this “little brother” of the Tonale is that it will have a 100% electric variant.
A few years later Alfa Romeo will enter one of the most profitable categories for a premium brand, the E-SUV segment. Imparato himself has confirmed that the product offensive includes the launch of a new large SUV. An electric vehicle that, predictably, will be baptized with the name of Alfa Romeo Castello.
Taking all these developments into account, Is there room in the Alfa Romeo range for something other than an SUV? When asked if there is a possibility of seeing a new generation or model on the market that takes over from the late Alfa Romeo Giulietta, the brand’s top leader was blunt about it: “For the C segment we have the Tonale, which is a comprehensive product. The Giulietta was a specific model for Europe, and we want a global Alfa Romeo.” A few words along the lines of the comments made months ago by Imparato, assuring that a new Giulietta was not on the table.
The future of the Alfa Romeo Giulia
One of the models that has been in the spotlight before the possibility of being left aside is neither more nor less than the Alfa Romeo Giulia. In the midst of “SUV fever” that continues to plague the European territory and shows no signs of abating in the short or medium term, Alfa Romeo will continue betting on sedans. Imparato has made it clear that they will continue to have this model. Now, you will have to adapt to the new times. Times marked by electrification.
“We are not going to abandon the Giulia. There will be a future Giulia, and it will be an exclusively electric model», assured Imparato. All these new models will be decisive for Alfa Romeo to improve its sales figures in the short term. What’s more, they expect to close next year 2023 with more than 100,000 units sold globally.
Source: autonews