One of the new models that Alfa Romeo has on the agenda will see the light of day in 2027. It will be a large vehicle designed especially for a market as competitive as the United States. Moreover, one of the options that is on the table is its manufacture in North American territory. The big question in this regard is whether the brand will opt for an SUV or a sedan.
The strategic plan that has been launched Alfa Romeo It is not only intended to improve the company’s weak position in Europe. The long-term objective is none other than to consolidate in markets as important as the United States and China. That is why the Italian manufacturer is immersed in an ambitious product offensive. A roadmap that will culminate in the transformation of Alfa Romeo into an electric car brand.
The great novelty that Alfa Romeo will introduce in the short term is a B-SUV. A model that has recently been known will not be called Brenner. It will see the light in the year 2023 and among its mechanical offer there will be a 100% electric variant. Now, one of the determining keys of this plan takes us beyond 2025. And it is that Jean-Philippe Iparato himself, CEO of Alfa Romeo, has given some of the keys to what is to come.
The new Alfa Romeo model that will see the light in 2027
Until just a few days ago, the roadmap set by Alfa Romeo in terms of launches was quite clear. However, recent comments made by Imparato show that many of the issues that were supposedly closed have yet to be addressed. One of the keys takes us directly to 2027, the year in which one of the new models that the brand has scheduled should see the light.
Imparato has assured Alfa Romeo is working on a new large model to be launched in 2027. A model in whose development process the United States will play a leading role. But, despite this role that the North American country will have, the company’s top leader assures that a decision has not yet been made about the place where it will be manufactured. In any case, a production in the United States is still on the table.
“Our offer for a large vehicle must be adapted to the international, American, Chinese and European markets,” Imparato assured at a round table with the specialized press. But what kind of model will Alfa Romeo launch in 2027? This is where things get interesting.
An SUV or a sedan? Alfa Romeo’s big decision
The information available to date assured that in 2027 the new Alfa Romeo Castello, a large SUV with which to attack models as relevant as the BMW X5. However, and to our surprise, Imparato has confirmed that a decision has not yet been made on the matter: «We want to find the right combination. It is a decision that we will make at the end of this year.”
Alfa Romeo is not clear if the model it will launch in 2027 will be an SUV or a sedan. If we analyze the path that the US market (as well as Europe and China) has taken, the most profitable a priori is to opt for an SUV-type vehicle.
We must also bear in mind other comments made in the past by Imparato that a combination of both concepts was not ruled out. However, a priori, this formula will be applied to the successor to the current Alfa Romeo Giulia, a model that will be 100% electric. And the truth is that Imparato has not commented on the powertrain of this future large vehicle.
Font: autonews