Step by step, this is how Jean-Philippe Imparato, the head of Alfa Romeo, is unraveling the following movements of the Italian brand in its refloating strategy after the presentation of the Tonale and with which they intend to make money. The next movement, attacking segment B in 2024, although it will not be the only one.
It is commonly known, and has long been known, that the next move of Alfa Romeo in this new strategy of new launches is the attack on segment B. The sports and Premium brand of Stellantis has already prepared the commercial launch of the new Tonale which, in just under two months, will begin to be seen on European roads. A long-awaited compact SUV that has the objective of obtaining maximum profitability and making real cash.
The only voice that is being authorized is that of Jean-Philippe Imparato, the CEO of the Italian firm, and the one who is giving step-by-step details of the new models. In a recent interview with the Frenchman with a British media outlet, he has already made it clear that the great objective of the recent Alfa Romeo Tonale is the one with profitability over volume, which translates into making cash. And the more the better, especially for self-financing. The Frenchman has dropped something that we have already known for a few months, and that is that Alfa’s next move is to attack one of the market segments almost as important, if not more so, than that of compacts: that of utility vehicles. .
Alfa Romeo’s future B-SUV will not only be electric, but also hybrid
A three-way development, in which Jeep, FIAT and Alfa Romeo are involved, which will launch a new model in 2023 each one with its own personality but a common base that will come out of the facilities of the Polish factory in Tychy. An B SUV with all of the law, as the market demands, above a more conventional body like that of a utility vehicle. Along these lines, Imparato has pointed out that «With Tonale, we return to the C-SUV segment, which is one of the most successful in Europe. Also we must complement the offer with something else that is more in demand in Europe. That will be the case in 2024».
A clear reference to this model that, today, is known as “Brennero”, “Milano” or “Rombo”, the three Italian mountain passes, but none confirmed. The Frenchman has also given some very interesting clues about the future model, pointing out that the CMP platformon which the small models of the French Stellantis brands are based, is a mechanical base indicated for this new Alfa Romeo bet, explaining that “We are spending time designing that car in the same spirit. And the drivability of the car, the performance, will be boosted by the tuning that we do on the Tonale. We can have the driveability of an Alfa with this type of product, I have no doubt about that.”
However, although various sources have been pointing out for a long time that it will be completely electric, the Frenchman has indicated that this will be one of the forms of propulsion, but it will also do it as a hybrid, so there will be a combustion engine on board. An information that we anticipated you almost two years agoand that will materialize thanks to a new 8-speed automatic transmission with integrated 48-volt MHEV technology and that they will premiere in 2023 aboard Peugeot. The future relay of the MiTo will be presented at the end of 2023 and will go on sale in the first months of 2024.
Source: self-express