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A study reveals that 45 percent of consumers believe that brands overwhelm them with content and stimuli of all kinds.
Lionel Messi is currently one of the highest paid athletes with an annual salary of 40 million euros.
Just a few days ago, alleged members of drug trafficking in Argentina launched a serious threat towards Messi, but now a girl’s letter has gone viral due to her peculiar request towards the ’10’ world champion with the so-called “albiceleste”.
The concept of “viral” seems to be new; However, we are talking about a fact that, in its essence, has been applied for several years, but it is until now that, due to the boom in social networks, it has begun to be much more common than it used to be.
Even today we are talking about a moment in which brands make use of the so-called “viral marketing”, a strategy that tends to take advantage of everything that, for one reason or another, generates a massive reaction among the digital communitywhether in the form of GIFS, memes and other multimedia content.
And it is that, to tell the truth, consumers are the ones who, more and more, resort to this type of initiative, because they feel more identified with those brands that create a connection through memes and other content, without being so “ serious”, so to speak.
Starting from this premise, according to what he mentions Bunker DB, 45 percent of consumers consider that brands overwhelm them with content and stimuli of all kindswhich generates a negative thought towards them in more than 22 percent of potential consumers.
That said, a few days ago a very peculiar case went viral in Argentina, because, according to what was reported, an alleged group of drug traffickers attacked one of the businesses belonging to the family of Antonela Roccuzzo, wife of Lionel Messi, leaving In addition, a letter/threat against the so-called Argentine “star”.
“Messi, we are waiting for you. Javkin is also a narco, he is not going to take care of you ”is what is read on the banner that, of course, has already gone viral on social networks.
Now, days after said event, a new letter addressed to Lionel Messi has gone viral again, written by a girl who has made a peculiar request to the ’30’ of Paris Saint-Germain (PSG), his current club. The letter says the following:
“Hello Messi. I am Martín, I am 10 years old, and I was asking you if you could come to Coronel Dorrego. It is a quiet town, no one is going to hurt or bother you. I want to play football with your children”.
The letter from a 10-year-old boy to Lionel Messi.
“You can come to Coronel Aguirre, it’s a quiet town, no one is going to hurt you.”
This is beautiful. ? pic.twitter.com/Y72veZBy8m
— Valentin Torres Erwerle ???? (@TorresErwerle) March 5, 2023
We cannot deny that, when we talk about Lionel Messi, we are talking about one of the best positioned footballers, not only in terms of football, but that he is one of the most profitable brands within the same sport.
Currently, it is known that the former FC Barcelona forward has a salary of 40 million euros per year with the Parisian club and, not long ago, it even came out that a team from the Arab league seeks to take the Argentineoffering him a contract of 300 million euros per year.
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