Xiaomi has just ditched the Mi prefix, a trade name in itself associated with all the company’s products. Why? Now that the brand sells more mobiles than anyone else in the world, it seems that “Xiaomi” is enough.
The information comes from XDA-Developers and has yet to be taken with a grain of salt. That is, it is not an official statement by Xiaomi. However, according to XDA in various product lines of the Chinese domestic market have already got rid of the Mi brand and it seems that this is going to be the trend to follow, applying a similar policy in global markets.
A decade of “Mis”
Far is that first Xiaomi Mi 1 presented on August 6, 2011, the company’s first entry into the mobile phone market. A decade where we have known hundreds of products under the Mi prefix, from scooters, televisions to routers, through the Mi Home app.
For the sake of simplifying business nomenclatures, according to XDA reports from now on we will no longer see Xiaomi products distributed with the “Mi” behind. The first to eradicate this tradition It is the new Xiaomi MIX 4.
It makes sense, without a doubt: it is still difficult to understand the mess of mobiles that Xiaomi produces and distributes. Those name changes on the brink of launch, those Indian Redmi that happen to be POCO European or vice versa they have become a constant stranger and a running joke every time someone tries to explain the company’s cell phone grid.
Goodbye My
Thus, if from 2022 Xiaomi stops marketing products without this name, it will also be shedding a solid common element that defines part of the brand identity.
Years ago, when asked about that “Mi”, Lei Jun indicated that it meant two things: the symbolism associated with Mobile Internet, understanding that Xiaomi was a company based on online commerce; the acronym of the film Mission Impossible, a favorite of the CEO of Xiaomi and a good reminder that nothing is impossible. It seems that “Xiaomi” is enough, the key that will continue to open doors to international markets.