Currently, 86 percent of young people are full-time content creators.
Influencer marketing is expected to grow to a $16.4 billion industry by 2022.
In 2022, the influencer industry is worth around $13.8 billion.
The stories that emerge on social networks are becoming the inspiration for the life of many young people. Like that of a woman who, after living on the street, became an influencer and now helps the homeless in Colombia.
With the advent of social networks, new profiles emerged, such as influencers, which is not a new term in the world, but refers to a person active in digital media who, due to their lifestyle, values or beliefs, has a direct weight in a certain number of followers and users.
It is estimated that the influencer marketing market reached a value of 16 trillion dollars in 2022 globally and in the year 2021 more than 800 billion dollars were raised in influencer software companies.
According to the marketing company Social Publi, Mexico is the country with the highest number of influencers on Instagram with 103 thousand, followed by Colombia 82 thousand 300 and Argentina 78 thousand 800.
The story of a woman has gone viral on networks, after going from living on the street to gaining popularity on social media.
The young woman who identifies as Valery Córdoba, a 15-year-old Colombian teenager, explained that she managed to get off the streets to lead a better life until she became a star on social networks.
The news narrated by local Colombian media, the young woman shared that for three years she lived on the streets of Medellín, in the South American country, where she was addicted to drugs and neglect.
“It’s hard, but the good thing is knowing that I could. In other words, only with help and only because of a video can I be where I am at the moment. It feels so good, it feels great, one knows what, man, I did it, “said the young woman in an interview.
@newscaracol Valery, a 15-year-old girl who used to live on the streets and is now an influencer. From social networks, she wants to help other people who live the hell that she suffered one day. More at noticiascaracol.com #influencer #medellin ♬ original sound – Caracol News
After being rescued from that situation, the young woman now has great charisma that led her to social networks and has generated a community of more than 170,000 followers on her TikTok accounts.
In her videos, the content creator shows her life as it is and encourages others to follow her example and overcome their addictions.
“We are going to help those people who are also on the street, because that is what I need to do and what I am going to feel calm about,” she said.
This story has gone viral all over the world, showing how many people get a second chance at creating content, generating money thanks to their videos.
As well as this story, there are others on social networks, such as the Spanish influence that told how footballers’ parties are and everything that they experienced in one of them.
In summary, the digital space continues to grow and with it the information that is disseminated in these media that with a single click can reach the whole world.
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