In 2021, the industry grew US$198.5 billion.
They estimate that by 2027 the video game sector will increase by about 141.6 million.
79.6 percent of gamers want to develop professionally in the industry.
There are industries that with the updating of technology and the arrival of new devices are taking a relevant path in people’s lives. One of these is the video game sector, which has a great impact on the lives of the new generations, which is why specialists point out that advertising in mobile games is key to building a brand.
There are already many brands in the market that are betting on video games as a window to expand their name and even make themselves known in other markets and consumers. All this movement is supported by statistics that reflect that the market value in 2021 of this sector was approximately 198 thousand 500 million US dollars and, according to a report from Mordor Intelligenceit is expected that by 2027 this increase to about 141.6 million.
That is why it was understood that the base of the gamer industry is based on a loyal and recurring audience, which is why it is a very attractive online marketing and advertising channel for brands.
But to this data is added the games on smartphones, since most of the world’s population currently has a smartphone that they use on a daily basis.
According to Millennial data, the mobile advertising industry continues to evolve, because the constant increase in the actions of mobile users on this type of advertisements has increased, which has reached their impressions by up to 68 percent.
The same source highlighted how Android showed strong growth and an increase of 15 percent, with more ad impressions.
Key in building a brand
These statistics may be the beginning of a new form of advertising, which specialists such as Mark Slade, from Digital Turbine, explains, how this format is capable of sustaining the interest of users.
In this sense, it is normal to see how both banks, fintechs, insurers or various branches of mass consumption began to include the gamer as part of their advertising campaigns, because today it covers 30 or 40 percent of the population globally and is became a massive niche with brands that aren’t just about what gamers wear
A great example of the success of this type of marketing is Nike, which reached the Asian League by investing close to 100 million dollars in different promotional actions linked to the League of Legends (LOL).
This investment by the world’s best-known sports brand carries out a strategy in the top Chinese league, which includes sponsorship of tournaments and the provision of clothing for its 16 teams.
Another example is fast food franchise KFC, which has also forayed with a menu associated with gaming hardware leader Cooler Master.
This advertising alliance brings benefits to both companies that jointly developed a cube-shaped computer that keeps fried chicken orders warm. And he has his own gaming channel where he hosts GTA, Call of Duty and PacMan games and streamers’ lives.
In summary, many highlight that gaming has an important component for marketing and entertainment and more so these days where digital is the daily bread of consumers.
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